The NEW Face of Bus Stop Shelters

MediaCorp WINS LTA Bus Stop Tender for 7 Years!


For the longest time, JCDecaux and Clear Channel were the names behind the LTA Bus Stop shelters. In an early morning announcement yesterday, the Land Transport Authority released the news that wef today a new seven-year maintenance contract has been awarded to MediaCorp Pte Ltd, at a total licence fee of $41.76 million payable to LTA over the contract period.

Waiting for a bus? While the time away by reading the latest news headlines and check out traffic and weather alerts displayed on unique electronic panels at selected bus stops. MediaCorp will commence selling location-based adspace soon at its 1,292 bus stops islandwide.                                      

There are a total of 4,638 bus stops island-wide in Singapore. Besides the bus stops maintained by MediaCorp, another 3,000 bus stops are currently maintained by Clear Channel Singapore Pte Ltd, under a contract which expires in 2021.

Heartiest Congratulations from AdLib!

MCYS and PepsiCo International Emerge Tops At Viewers’ Choice Awards

Winners were determined by the most number of public votes received for
their television commercials. The top two winners (local and
international) each bagged the top prize of $50,000 worth of airtime to
be used on Channels 5, 8, U, Channel NewsAsia, okto, Suria and
Vasantham.

Over 5,000 television commercials were eligible for Viewers’ Choice
2010, and the top 20 finalists were shortlisted by a panel of over 200
survey respondents, representative of Singapore’s demographic ratios.  
Their television commercials were subsequently launched to the public
via MediaCorp platforms including television channels and websites,
TODAY, 8 Days and i-weekly on 1 February 2011. The voting campaign
conducted via SMS lasted seven weeks up till 20 March 2011. This year,
all votes were eligible for the grand prize of $10,000. In previous
years, only votes for the winning television commercials stood a chance
at the lucky draw.

Following seven weeks of intense voting via SMS, the results of
Viewers’ Choice 2010 were finally in. It was a close fight and the
eventual top three winners for the local category are:
·       Winner: Ministry of Community Development, Youth and Sports -
Filial Piety
·       First runner-up: Promote Mandarin Council for Speak Mandarin
Campaign – Noemie
·       Second runner-up: Canon Singapore Pte Ltd for Canon EOS 550D
DSLR – Fascinate The World

The top three winners for the international category are:
·       Winner: PepsiCo International Pte Ltd for Pepsi-Cola – Oh
Africa 2010

·       First runner-up: FedEx– Laddie

·       Second runner-up: Carlsberg Singapore Pte Ltd for Carlsberg –
Probably the Best Goal Celebration

The finalists for the Local (Singapore/Malaysia) Category (in company
name, alphabetical order) are:
L1        Canon Singapore Pte Ltd (Canon EOS 550D DSLR) – Fascinate the
World
L2        Centre for Enabled Living Ltd – Test
L3        Health Promotion Board – Ah Kong
L4        Ikano Pte Ltd (IKEA Singapore) – Chinese New Year
L5        Ministry of Community Development, Youth & Sports – Filial
Piety
L6        National Environment Agency – Do Not Litter
L7        National Security Coordination Secretariat (National Security
Awareness) – Be As One
L8        Promote Mandarin Council (Speak Mandarin Campaign) – Noemie
L9        Singapore Kindness Movement – Mega Ambush
L10      Singapore Telecommunications Limited – Dating

Finalists for the International category (in company name &
alphabetical order) are:
G1       Carlsberg Singapore Pte Ltd (Carlsberg) – Probably the Best
Goal Celebration
G2       Coca-Cola Far East Limited (Coca-Cola) – Brrr
G3       FedEx – Laddie
G4       Fujifilm (Singapore) Pte Ltd (Fujifilm Camera) – FujiZ800
Camera
G5       LG Electronics Singapore Pte Ltd (LG Washing Machine) – LG
Steam Washer
G6       Moh Seng Marketing Pte Ltd (Calbee Jagabee) – Picnic Date
G7       PepsiCo International Pte Ltd (Pepsi-Cola) – Oh Africa 2010
G8       Sealy Asia (S) Pte Ltd (Sealy Mattress) – Anaesthetist
G9       Taiwan Visitors Association – Welcome 2 Taiwan
G10     Tourism Australia – There’s Nothing Like Australia

AdLib congratulates all Winners and Finalists!

THE 60+ APP: TAKING EARTH HOUR BEYOND THE HOUR

This year, Earth Hour on Saturday 26th March was all about taking a
step further by encouraging people to do things to help the planet
everyday – and not just for that one hour.

Leo Burnett Singapore worked with WWF to develop the 60+ iPhone app -
in the vein of gowala or foursquare – inspiring action by providing a
list of easy-to-do acts that users could do to help the planet. After
taking part, users could check-in their actions right away, earning
themselves achievements which could then be shared among their friends
on their social networks.

Individual and global contributions can be tracked – leading to an
Earth Hour that truly goes beyond borders, as well as the single hour.
The next phase will see the addition of gamecentre support to promote
this and to encourage more competition among friends.

The entire design of the app is also an act of going beyond the hour
with the entire interface created out of discarded cardboard boxes and
paper. Everything is drawn by hand – even the badges are hand-sewn.
 
Check it out at :
http://itunes.apple.com/us/app/60/id422271114?mt=8&ls=1

LUX & JWT REMEMBER ELIZABETH TAYLOR

In remembrance of the life and career of the late Elizabeth Taylor, LUX
(Unilever) along with advertising agency JWT, created a tribute video
celebrating the past partnership between the beauty brand and the
legendary actress.

During the 1940s and ‘50s, Eluzabeth Taylor was the face and voice of
LUX, featured in LUX soap print ads and TV commercials as well as LUX
Radio Theatre productions. The tribute video includes archive photos
and rare footage of well-known moments in the actress’ career, most
notably the LUX soap 1956 TV commercial and the 1947 Radio Theatre
production of ‘Cynthia’ along with behind the scenes footage from these
projects. 

A LUX spokesperson said, “With this video we pay homage to Elizabeth’s
legacy and beauty in all its personifications, which made her such an
iconic LUX star.”

The tribute video can be viewed
here:http://www.youtube.com/watch?v=qCG68KoZ9fs

EARTH HOUR MOVEMENT CONTINUES TO GROW FOR 3rd STRAIGHT YEAR IN SINGAPORE‏

World Wide Fund for Nature (Singapore) reports that Earth Hour 2011
will be held on 26th March 2011 from 8.30 – 9.30pm. Support for this
annual event has continued to grow in 2011, the third time that the
event will take place in Singapore.

With less than a week to go, support for the global climate change
initiative is pouring in fast and furious from businesses, landmarks
and individuals across the island, according to WWF Singapore. 
Scheduled to take place on Saturday, 26 March 2011 at 8.30 pm, the
annual ‘lights out’ event will bring thousands of Singaporeans together
in their push for a more sustainable future. To kick-start this new
phase of the campaign locally, businesses and individuals are called to
set their air-conditioning temperatures at 24 degrees C or higher.

A darker skyline for a brighter future
Marina Bay Sands, the latest in the long list of Singapore icons to
participate in the growing movement, will be turning off external
façade lighting, such as the underbelly of the Sands SkyPark. The
landmark will also be dimming outdoor lighting across the property by
20%.  Restaurants such as Sky on 57 and South Coast will be switching
off restaurant lights during this hour. In addition, the destination is
heeding the call to ‘go beyond the hour’ by raising the
air-conditioning temperature at the retail public area and
its Heart-of-House areas by 0.5 degrees to 24.5 degrees from midnight
to 9.00 am on 27 March.

Campaigns Cebu shows support for breastfeeding

Campaigns Cebu has been tasked by the Philippine Department of Health
to spearhead a national campaign to encourage more mothers to
breastfeed their newborns. The agency will cover branding, design of
marketing collateral materials as well as public relations to drive
awareness of breastfeeding as the natural, healthiest and most
cost-effective option to bottle feeding.

The mandate was awarded to Campaigns Cebu following an open call for an
agency partner by the Philippine Department of Health. The
communications campaign is one of the initiatives rolled out by the
government agency to address reduction in child mortality and
improvement of maternal health. The agency’s creative communications
strategy is based on its exceptional work in the medical industry, a
testament to Campaigns Cebu’s in-depth expertise in marketing
communications in the local healthcare arena that impressed the client.

“Despite the well recorded benefits of breast milk for infants, mothers
are increasingly turning away from breastfeeding and relying more on
bottle feeding. This is due to changing lifestyles and the lack of
awareness of the health benefits of breastfeeding,” said Dr. Asuncion
Anden, Director, National Center for Health Promotion, Department of
Heath, Philippines. “Given Campaigns Cebu’s experience and knowledge in
healthcare communications, we are confident that we are taking a bigger
step forward towards reversing this trend and positioning breastfeeding
as the easy lifestyle choice for women and the best start to life a
mother can give to her child.”

“Our task is to shape the public’s perception that breastfeeding is the
norm and not the exception. In addition, we want to increase support
for mothers from families and the society so that they will feel
encouraged to breastfeed and appreciate their breastfeeding
experience,” said Zen Pastoriza, General Manager, Campaigns Cebu.
“Breastfeeding is life-saving. It also strengthens the bond between the
mother and child. This is a social cause which Campaigns Cebu is proud
to put its name to”

The six-month long campaign which kicked off at the end of February is
centred in the Philippines.

A newly launched humorous TVC by Grey Mumbai for Xtrapremium petrol.

Download the TVC from:
https://rcpt.yousendit.com/1050678685/3c70145d691960efdaa45a0b850aa1c5

After this morning’s shocking revelation that Pat Lim and Ray Pak have
both left PHD, a bit of light-hearted news that PHD Malaysia has won
the Papa John Pizza media account.

SPIKES ASIA CONFIRMS DATES AND VENUE FOR 2011 FESTIVAL

The Spikes Asia 2011 Festival takes place from 18-20 September this
year, returning to Suntec Singapore Convention Centre, with the Awards
Ceremony taking place at the Esplanade Theatre.

A hugely successful 2010 Festival saw 3058 entries judged across 10
categories – TV/Cinema, Print, Outdoor, Radio, Design, Digital, Direct
& Sales Promotion, Media, Craft and Integrated, with close to 1,500
delegates who attended a busy two-day programme of seminars and
workshops led by high profile global brand-name speakers.

Other highlights included exhibitions and screenings, Young Spikes
Integrated and Media Competitions and the Spikes Academy which offered
students a dedicated learning experience. With networking playing an
important part of the Festival, delegates’ programmes continued into
the evenings with Networking Cocktails, Networking After Dark and the
much anticipated Spikes Asia Awards Ceremony and After Party. Building
on this, Spikes Asia 2011 is set to be even bigger and without doubt
the must-attend event for the Asia-Pacific creative industry.

Delegate registration is set to open on 21 April with a special early
bird discount available. Prices for delegate packages are as follows:

Full Delegate Early Bird Price available until
1 August: S$649/
Full Delegate Price available after 1 August: S$749/
Young Spikes (under 28 years): S$449/
Young Marketers (under 30 years): S$449/
Student: S$219/

Key 2011 Dates:
21 April: Delegate Registrations Open
19 May: Entries Open
22 July: Entries Close
1 August: End of Early Bird Registration
Festival dates: 18–20 September

High Impact Integrated Ad Campaign Reinforces Cosmolite’s Indestructible Reputation as Samsonite’s Strongest and Lightest Range

Samsonite proves yet again why its Cosmolite is the “strongest and
lightest Samsonite ever” with its new integrated advertising campaign.
The six week campaign aired in Singapore from 1st March, aimed to
reiterate the superlative strength and lightness of Cosmolite.

 

Shot in Australia, the commercial is set in a crash-test lab, where a
car travelling at 40km/hr collides head-on with Cosmolite. Absorbing
the impact of the collision, the indestructible Cosmolite springs back
into its original shape, demonstrating the strength and exceptional
impact resistance of the revolutionary Curv® material that Cosmolite is
made of. Patented by Samsonite, the Curv® material is unparalleled
against external impact, preventing breakage and deformation, offering
the ultimate protection against the rigours of travel. The
scalloped-edge of its shell also effectively absorbs and distributes
any impact. Its 55cm cabin-sized luggage, at a mere 2.2 kg, makes the
Cosmolite the lightest hardcase luggage ever created.

The integrated campaign encompassed broadcast, online, print and
outdoor advertising. The TVC was aired on Channel 5, Channel 8, Channel
News Asia, Starhub TV (Nat Geo, Discovery, AXN, BBC) and Mio TV while
online advertisements ran on various websites including MSN, Yahoo!,
Straitstimes.com, BBC.com. The campaign also included an outdoor
advertising component with the TVC airing at business and commercial
buildings in prime districts Tanjong Pagar, Raffles Place, Shenton Way
and Orchard Road.   

Watch the clip here

IN AN UNPRECEDENTED MOVE, SINGAPORE OPERATORS JOINTLY LAUNCH THE ‘CONNECTING TONES’ BRAND

Yesterday, for the first time in Asia, all three local operators -
SingTel, StarHub and M1 – collectively announced the adoption of a
common brand called ‘Connecting Tones’.

‘Connecting Tones’ is a music ringback tone service offered by all
three operators, which allows a user to replace the standard dialing
tone so their caller hears music tracks while waiting for their call to
be answered. Previously known by names such as Bye-Bye-Ring-Ring, Call
Tones, Colour-Me-Tones and ringback tones, the new Connecting Tones is
a consistent brand identity for this popular mobile value-added service
which mobile operators and record labels in Singapore can actively
promote and market to all mobile users.
 
SingTel, StarHub and M1 have created a common access mode for all
customers – a single short-code SMS number ‘2277’ to facilitate
selection and purchase of Connecting Tones music tracks via the
respective operator’s music stores.

To mark this unprecedented launch of the Connecting Tones brand, all
three operators have launched the Connecting Tones logo that
encapsulates the ability for users to express their personality,
individuality and lifestyle by making a connection to their callers
through music.