Heaven and Earth ventures into 3D media

Mouthwatering realistic images of lemons bursting out of screens
tempting you to ‘Taste the Fruity Tea Explosion’ – hey, you’re not even
wearing 3D glasses! This is not technology of the future, experience it
at a bus stop near you – through a collaboration between Clear Channel,
Coca-Cola, MEC, EuroRSCG and 3Di.

This new innovative campaign for Heaven and Earth provides a whole new
perspective towards advertising with 3D media screens at bus shelter
panels. Drawing from the success of Hollywood 3D blockbusters, 3Di
Singapore has boosted the technology behind 3D, making the screen,
instead of the audience, wear the glasses. 3D media presents an ability
to engage and stop people in their tracks with a renewed depth of field
and a level of detail which is typically not visible in traditional
media.

Catch the screens on Grange Road (outside the scape Youth Park),
Robinson Road (opposite SIA Building), Parkway Parade and Orchard
Boulevard. The Heaven and Earth team will be making surprise visits to
selected 3D outdoor sites to give consumers a memorable sampling
experience..

Heaven and Earth’s 3D media campaign is running islandwide targeting
Youth and PMEBs for 2 weeks from 31st March to 13th April 2011.

“As an agency, we are constantly on the lookout for new technologies
and new ways of audience interactivity and it is our core philosophy of
Active Engagement that pushes boundaries of our communications plans.
We are very excited to deliver a whole new out-of-home experience with
the partnership of Clear Channel Singapore for Heaven & Earth teas.”
Jennifer Loke, Group Account Director, MEC Singapore.
 
“Creativity knows no boundaries, and this campaign is proof that
innovation continues to enable us to develop increasingly experiential
and engaging campaigns,” Kevin Pereira, ECD, Euro RSCG Singapore.

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