WIN – And Be HATED!

Excuse our French. It happens to be one of the most common insults
hurled indiscriminately at media executives who have won a SMA. No
surprises there! After all, the Singapore Media Awards is the only
genuine media awards in Singapore that recognizes the best media ideas.
And IT IS rather difficult to win. 

If you’ve been a part of an outstanding media campaign in the past
year, send your work in, and be judged by a panel of distinguished
clients, creatives and media opinion leaders. WIN – and know how good
it feels to be hated by your peers!

Entry deadlines: Check out : www.sma.com.sg
27 June 2011 for Special Achievement Awards
4 July 2011 for all other categories

WHO are the EFFIE WINNERS?
Tonight’s the night when the EFFIE Winners will be unveiled at a Gala
Dinner at
Shangri-La Hotel. Watch this space over the next few days for the
results!

JWT Rolls Out FIRST ASIA Regional Campaign for SAMSONITE

Hot off the appointment of JWT Hong Kong as creative agency for
Samsonite’s new regional ‘Step Out’ campaign in February this year, the
brand has launched their first regional brand campaign ever for the
Asia market. 

‘Step Out’ aims to give clarity and consistency to the Samsonite brand
by uniting different product offerings in one story. To elevate
Samsonite from a durable luggage brand to a brand that is an essential
part of our daily lives, the campaign taps into an emotional state that
exists inside everyone – building relevance and emotional appeal among
the wide range of Samsonite consumers across Asia.

Talking on the campaign, Charles Wong, Deputy Executive Creative
Director, JWT Hong Kong states, “We want to inspire individuals to step
out of their comfort zones, to live their goals. Our campaign depicts
how Samsonite fulfils its brand promise to look after our lives in
motion. It marks a bold departure from the usual luggage category.”

The ‘Step Out’ campaign runs across TV, OOH, Print and In-Store,
launching this year in the following markets: China, Hong Kong, India.
Hong Kong was the first market to launch the campaign last month.

Wang Lei, Director of Planning, JWT Hong Kong said, “Samsonite is on
the verge of becoming a true brand in the full sense of the word. It
started as the name of a single product. Now, it is a sign of know-how
in a category. It stands for ‘durable luggage.’ In the future it should
be the genetic code of a wide variety of products across categories.”

LINKS:
Print: https://www.yousendit.com/download/dkJyQ1ZxeFh3NUt4dnc9PQ
TVC: https://www.yousendit.com/download/dkJyQ1ZucVh1Yk5FQlE9PQ

Live International Music Festival Plays Host to Over 40 Indie Bands

Branded Ltd. announced the opening of Music Matters LIVE with HP, a
live international music festival set to rock the sunny shores of
Singapore till 28th May 2011. 

The music festival marks the grand finale of this week that included
Music Matters and Digital Matters industry forums, bringing the world’s
digital entertainment and music executives and artists together to
connect, network, dialogue and do business.

The festival features a dynamic line-up of over 40 independent bands
and artists from 18 countries performing live over three nights at
seven venues around Clarke Quay, including Canadian Blast, The Aussie
BBQ and Converse China Indie Bands Showcase.  All the bands are in town
for one reason; to be discovered and gain new fans.

The grand opening was the start of an amazing three-night festival
featuring local and international talent.The festival will present
stellar bands from Australia, China, USA, Japan, Canada, Korea,
Belgium, Indonesia, India, Mongolia, Malaysia, Hong Kong together with
Singapore’s best most loved home-grown talent such as Typewriter, Sixx
and Cheating Sons. All performances are open to the public and begin
from 8:00 pm onwards. The majority of performances have free entry,
with cover charges at only a selected number of venues.

Music Matters LIVE with HP is connecting bands with fans via social
media and live performances. Fans can download the app for more
information about the artists and performance schedules, and to listen
tracks performed.  Fans can connect with the bands via Facebook,
Twitter, SMS and the app. Music Matters LIVE with HP is sponsored by
Hewlett-Packard and proudly supported by the Singapore Tourism Board
and Clarke Quay.

For more information on the music festival,
visitwww.digitalentertainment.asia

‘ReLive! Back on Track’

The Institute of Mental Health approached ZoMedia to launch a postcard
campaign ‘ReLive! Back on Track’ to introduce an integrated treatment
for adolescents suffering from substance and behavioural addictions.
This campaign features a brightly-colored and lively design which
promotes an addiction-free and healthy lifestyle that celebrates life.
A blue sillicon wristband was given away with every postcard picked up.

ZoCard received a tremedous response from the public in its pick-up
rate.

M1 “We are Sorry”

M1 has announced that all its customers will enjoy one day of FREE
local mobile calls, SMS and MMS, tomorrow, 25 May, commencing 00:00
hours to 23:59 hours of 25 May.

The free calls, SMS and MMS will not be deducted from the free minutes
and messages in customers’ existing mobile service plans.

Due to an unexpected technical failure on a card in one of many
customer management servers, a small percentage of customers were not
able to connect to the M1 network on 18 May 2011.

“We are sincerely sorry and would like to thank our supportive
customers for their understanding. Our customers’ experience is of key
importance and we will continue to improve the robustness of our
network.”

Talk till you drop today, courtesy of M1!

Gambling Made Easy on Iphone!

Following a successful trial, Singapore Turf Club (STC) is pleased to
launch the MobileTote on iPhone, an iPhone wagering application for its
telebet account holders only. The launch is in alignment with STC’s
goal to provide effective and convenient wagering services to our
customers.

Telebet customers can now view real-time horse-racing information,
place racing wagers and access account services using iPhones. The
interface has been designed to take advantage of iPhone’s touch screen
capabilities.

Besides wagering on all available bet types currently offered by the
Club, MobileTote on iPhone allows customers real time access to horse
racing and wagering information such as Win and Place approximate
dividends, approximate total gross pools, scratchings, race results,
media selections, change of rider and more on racedays.Telebet
customers who had applied for electronic funds transfer facilities can
now make deposit and withdrawal requests via this MobileTote
application too. Existing Telebet customers can call the Telebet
Service Centre hotline to register.

This service enhances the existing suite of wagering services which
includes MobileTote, TeleTote, Operator-assisted service and Winners’
Touch System at the Majestic and China Square Off-Course Betting
Centres.

SAA 36th AGM

At the 36th Annual General Meeting of the Singapore Advertisers
Association (SAA) Benjamin Teh, General Manager of Pilot Pen (S) Pte
Ltd was re-elected President.

In the President’s report, Mr Teh noted that although there was a
healthy growth rate in Singapore’s economy for the first quarter this
year, inflation also rose sharply to 5.2%. The general outlook is
dimmed by Japan’s catastrophe and the unrest in the Middle East and
North Africa with great impact on the world economy and escalating oil
prices.

“Against this backdrop of uncertainty, advertisers face the challenge
to innovate, improve productivity and seek extra value in advertising
dollars”, said Mr Teh.

The new SAA Executive Council Members for 2011/2012 :
President
Mr Benjamin Teh Pilot Pen (S) Pte Ltd

Vice President
Mr Lim Kok Hin Canon Singapore Pte Ltd

Vice President
Mr James Wong Nestle Singapore (Pte) Ltd

Hon. Secretary
Ms Jennifer See F & N Foods Pte Ltd

Hon. Treasurer
Mr Tan Fong Kum Aesthetic Bay Pte Ltd

Council Member
Mr Eric Teoh Tanita Corporation

Executive Director Ms Lily Tay

Carlsberg’s 5 secret heroes ‘clean up’ Mt Everest initiative

Carlsberg has taken their ‘step up and do the right thing’ mission to
another level with a noble, giant undertaking to ‘clean up’ Mt Everest.
A joint initiative with Gorkha Brewery in Nepal, this civic mission has
the express purpose of preserving the rich biological diversity of
Nepal’s Sagarmatha National Park – which has suffered large amounts of
rubbish due to increased visitorship over the years.

Carlsberg Singapore sponsored five heroes to take part in the first
phase of this momentous enterprise, which saw other members from the
region as well as Roy Bagattini, Senior Vice President of Carlsberg,
making up the 11 expedition ember who set out on 20 May 2011.

The five secret heroes’ identities were revealed with much fanfare a
week before their departure. They include 21 year old blogger cum
bodybuilder Lai Wee Kiat, who operates popular fitness and lifestyle
blog Fabodylous.com; Kuek Ziyi, an inline skating champion instructor
who was on FHM’s top 100 sexiest women list. Also in the group are two
staff members from Carlsberg Singapore – June Lee and Samuel Chen; as
well as Deva Vellu, a Public Relations professional from Communications
DNA. 

Way to go, Carlsberg!

NTUC Club Goes Mobile with ShowNearby

NTUC Club has opened a new digital chapter with the mobile integration
of its directory into the ShowNearby platform.

The social enterprise, which owns Downtown East, water theme park Wild
Wild Wet, Costa Sands Resort and various leisure and recreation venues,
is the first to sign up with ShowNearby’s premium service – Sponsored
Search. This service was launched in early April 2011 and includes a
suite of marketing solutions such as premium category listings, premium
listings, promotions and location-based advertisements.

The presence of NTUC Club and its subsidiaries on ShowNearby, allows
directory listings, place details and promotions to be conveniently
accessed by thousands of Singaporeans daily.“More consumers than ever
before are buying smartphones, so popular location-based mobile
applications are good ways to inform the public of the wide variety of
events and activities at NTUC Club. We can also run deals, discounts
and other promotions that are time-based. Social media plays a huge
role in our communications with our customers, and working with
ShowNearby will help deepen our engagement,” said Ms Yeoh Phee Suan,
Director of Marketing and Communications, NTUC Club.

The partnership marks yet another milestone for the two and a half year
old start up.

“We are pleased to have NTUC Club on board and leveraging on the
ShowNearby platform. It is also an indication that more businesses are
aware and open to the idea of building their mobile presence to reach
out to consumers. They see potential and value in ShowNearby. We are
proud to stand with NTUC Club at the forefront of mobile and
technological development,” Douglas Gan, ShowNearby founder and CEO.

ShowNearby is a location-based service provider. Its application is
available on iPhone, BlackBerry and Android, and available on over
400,000 mobile devices to date.

OMD wins A Famosa account in Malaysia

OMD Malaysia has won the A Famosa Resort account (Safari Wonderland Sdn
BHD) without even a pitch. The incumbent was Universal McCann.

Julian Lau, A Famosa Chief Operating Officer, “I am looking forward to
work with OMD, a reputable agency known for their high standards and
professionalism in the industry. With help from OMD, we are excited to
make the very best strategic use of media to create more visibility for
A Famosa Resort Malaysia, especially on the digital front.”

Angeline Lum, OMD General Manager, “We are thrilled to be working with
Julian and his team, as it enables us to strategically apply the OMD
learnings and insights in order to elevate A Famosa’s standing and
preference in the consumer’s mind. In today’s digital age, OMD is fully
equipped to do so, and we will leverage every platform to build the
brand further.”

Congrats from the AdLib team!