SMRT Media goes strong with Digitisation

August 24, 2011 by Leave a comment

SMRT Media has been progressively launching digital products and continuously developing innovative solutions to execute impactful campaigns. Its stunning new digital screen in the heart of Raffles Place spans 2m tall by 5.8m wide, paired with two escalator lightboxes on each side. The digital screen is strategically located at one of the busiest routes leading into Raffles green. The usage of escalators along this route also translates into good dwell time, thus advertising messages cannot be missed. Its other key strength is the synergy of both traditional and digital mediums which aid to create a holistic ambient advertising impact.

Raffles Place has always been a high PMEB traffic station, due to the many office blocks surrounding the area. 50.75% of commuters alighting at Raffles Place belong in the 20 to 39 age group, of which 49% keep themselves updated with the latest technology trends and have a higher response to new innovations.

To date, it secured Starhub as a long term advertiser for this space.

Filed under Cover Story, Media, Uncategorized

About Singapore Media Owners
Vice-President by Day, Photojournalist by Night. A Commercial Photographer resulting from his Work Combination of Outdoor Media, Advertising Media, Photojournalist, Web Editor, Writer/ Contributor to Media Trade Magazines & Travel Publications. Allan is associated & member of 1) Professional Photographers Association (Singapore)(PPAS) 2) Wedding Photographers Association of Singapore (WPAS) Membership Number 20090951 3) The Photographic Society of Singapore (PSS) Membership Number 14355/04/2011 4) Photo-Art Association of Singapore (PAAS) Membership Number 11-5379-05 5) Canon Professional Service Program (CPS) Membership Number 065010-0248 (SIN) and he is also Photography Instructor at The Photographic Society of Singapore (PSS) Photography Instructor at SgCameraStore Photography Instructor at SgPhotography Club Photography Instructor at Large. His Photo Albums: http://www.facebook.com/ourshutterjourney His Photographer-Profile Page: http://www.wix.com/shutterjourney/allanlee His Photography Blog: http://ourshutterjourney.wordpress.com/ His Photography Club: http://www.facebook.com/singapore.shutterjourneyphotographygroup ------------------------------------------------------------ His Media & Marketing Blog: http://mediaowners.wordpress.com/ ____________________________________ Allan is also; The Original Author of - "Chicken Soup for Media Owner's Soul". - "Basic of Selling" Founder of - Shutter Journey (Singapore) Photography Group - K Car Club Singapore (Street Racing) - K Sprint (Street Racing) - STWC (Traffic Commentary) Founding Editor of - Shutter Journey (SGP) - Photography Blog. - Singapore Media Owners - Media & Marketing Blog. (previously known as Media Owners Hub) Contributor for - AdLib Magazine (Media) - FastLane Magazine (Motoring) Council Member of - Association of Media Owners Singapore (AMOS) -----------------------------------------------------

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