DHL names senior hires in Asia Pacific

DHL Global Forwarding has finalized its senior management line up following the creation of a single Asia-Pacific operating division late last year. Latest appointees to join the board are Lawrence Lee as Chief Information Officer (CIO) and Tim Martin as new Head of Marketing and Sales.

As Senior Vice President, Marketing & Sales, Tim Martin is based in Singapore, responsible for sales activities across 18 countries in the region, including the development of multinational customers, industry sectors, marketing communications and tender management.

Lawrence Lee is an information technology (IT) leader with tremendous regional and cross sector IT experience, particularly in leading large IT teams through transformations from legacy systems to standardized common platforms.
His responsibilities include driving DHL Global Forwarding’s ambitious IT agenda across the region as the division seeks better alignment with its customers and even more cost-effective and superior services.

Magnum tempts commuters at North East Line’s Dhoby Ghaut station with new vanilla flavour

Commemorating the launch of Magnum Temptation ice cream, ComfortDelGro’s advertising arm and leading Out-of-Home (OOH) media owner Moove Media transformed the North East Line’s Dhoby Ghaut station to an advertising vehicle filled with bursting new vanilla flavours.

Magnum embarked on a new OOH ambience treatment with special LED lighting effect on the station’s mega pillar to showcase the pinnacle of pleasure by introducing luxurious bonbons with irresistible temptation. Despite daily busy schedules, Magnum inspires and encourages commuters to actively pursue the simple pleasures in their daily routine.

The OOH campaign was also supported by mainstream and online advertising, social media and a pop-up Dessert Bar at Orchard Ion creating high impact visibility. “It has always been our mission – Moove is More – to explore new avenues to value-add our advertisers campaigns and push forth their message to consumers on the go.” Mrs Jayne Kwek, CEO of Moove Media.

Miss Charline Tan, Assistant Brand Manager of Unilever Singapore shared: “Magnum consistently offers surprising and sophisticated experiences to pleasure seekers. In this year’s OOH campaign, we are exploring cutting edge executions that would surely capture attention and establish the feeling of flavour explosion to daily commuters.”

Moove Media worked with media agencies, Mindshare Singapore and Kinetic Worldwide, to bring this campaign alive.

DRAFTFCB Sponsors YOUNG TALENT @ CANNES LIONS ROGER HATCHUEL Academy

Draftfcb will again sponsor the Roger Hatchuel Academy for the third straight year in partnership with the 59th Cannes Lions International Festival of Creativity, taking place from 17 to 23 June.

Introduced in 2003, the Roger Hatchuel Academy provides a group of international students in advertising, marketing, communications or design an invaluable one week training and education course. Brainchild of the former Festival Chairman and named in his honour, the course is an investment in the future of the industry.

A group of around 40 students from 31 different countries, aged 19-23, are selected for the course by the international Festival Representatives in partnership with a designated School, University or Foundation and with the help of Draftfcb’s local market executive creative directors. After selection they are invited to the Festival for seven days where they take part in Festival activities and participate in an intensive tailored programme of tutorials and discussions.

“Draftfcb is committed to growing and investing in young talent from around the globe. Having sponsored the Academy previously, we’re looking forward to helping cultivate another robust pool of up-and-coming ad talent,” Luis Silva Dias, Head of Draftfcb’s Regional Creative Council and President of Draftfcb in Portugal.

Heading up the Academy and offering guidance as Dean is Rick Boyko, Director and Professor of VCU Brandcenter, and a 2012 inductee into the Advertising Hall of Fame. He will be accompanied by tutor Clive Challis, head of the Advertising Course at Central Saint Martins in London. Challis will provide daily training sessions and steer the students through their busy schedules.

Philip Thomas, CEO of Cannes Lions, said, “We look forward to welcoming this year’s group of students. The content- rich programme of the Cannes Lions Roger Hatchuel Academy will expand their knowledge about the advertising and communications sectors and provide them with a unique and memorable insight of the industry when they embark on their careers. We are delighted to work with Draftfcb again to deliver this exceptional learning platform.”

Festival attendees can follow the students during their week in Cannes as they share their Academy experiences via social media channels including Twitter, using the hashtags #Draftfcb #CannesLions and #RHA;
Facebook on the Draftfcb Company page; Flickr at www.flickr.com/photos/draftfcb;
and YouTube http://www.youtube.com/user/rhayoungtalent?feature=mhee.

At the end of the Festival, some students will be selected by Draftfcb to experience the unique opportunity of an internship. The terms and conditions of these internships will be at the local agency’s discretion.

MediaCorp launches ilovebooks.com to bring back joy of reading

Rediscover the joy of reading at ilovebooks.com, a digital initiative by MediaCorp devoted to the love of the e-word.
From mystery to medicine, humour to horror, there is an e-book for every palate. With more than 300,000 titles, ilovebooks.com aims to promote and grow the love of e-reading among its members.

Besides an impressive library of e-books, ilovebooks.com makes it easier for book lovers to read. You can buy your
e-book online and read it anywhere, anytime, on a tablet or mobile device. Simply download the free MediaCorp
e-reader app from the Apple App Store or Google Play.

Recognising the need for this eco-system, especially one with a presence in Asia and beyond, a host of international and local publishers will be offering their e-books on ilovebooks.com

So, check out the e-books on ilovebooks.com. For a limited period, five titles are available for free and a select range is on offer at discounts of up to 40%. There’s no better time to enjoy reading again.

StarHub plants 30 trees for Singapore’s 300kg of recycled e-waste

 
Singapore’s green telco giant went even greener by planting 30 trees at the Sungei Buloh Nature Reserve. The tree-planting exercise was StarHub fulfilling its promise to plant 30 trees if Singapore recycled 3,000kg of electronic waste (e-waste) between Earth Hour on 31 March and Earth Day on 22 April 2012.

“Although only 300kg of e-waste was recycled, we decided to plant all 30 trees,” Ms Jeannie Ong, Head of Corporate Communications and Investor Relations, StarHub. “After all, we believe in preserving our natural environment and planting trees is an excellent way to raise environmental awareness amongst our staff.”

Ms Ong led 21 other StarHubbers in planting the 30 trees at Sungei Buloh Nature Reserves’ Boardwalk near the Visitor’s Centre, under the NParks Plant-A-Tree programme. The trees planted were Avicennia alba and Rhizophora mucronata, commonly known here as Api-Api Putih and Bakau Kurap respectively. Tree-planting marked the end of a three-week long campaign that launched StarHub’s e-waste recycling bins at its Customer Service Centres at OUB Centre, Plaza Singapura, StarHub Green and Tampines Mall, as well as a bin at Level 4, *SCAPE.

“We did not really know what to expect,” shares Ms Ong, referring to the far lower quantity of e-waste recycled than challenged. “There is no other widely publicised channel of e-waste recycling for consumers here, so we were rather optimistic in our challenge to Singaporeans.”

“However,” she added, “we still hope that all consumers will visit our Customer Service Centres and recycle their e-waste with us. After all, e-waste is one of the most toxic wastes of all; that is why we are trying to do our part in minimising irresponsible disposal and subsequent damage to the environment.”

Besides planting trees to renew the environment, StarHub would also like their customers to join in and do their part to save trees with the StarHub Green Bill, officially launched on 1 May 2012. This service is available to all StarHub customers who have at least one active personal StarHub Mobile, StarHub TV, MaxOnline and Digital Voice service.

StarHub Green Bill provides customers with paperless billing that includes SMS or email alerts when their bill is ready. Customers enjoy the freedom of accessing their bills online, as well as the convenience of making online payment anytime.

New Corporate Identity and Flagship Collaborations for Singapore Cable Car

 

Singapore Cable Car (SCC) has just unveiled a new corporate identity and exciting plans in line with the attraction’s on-going corporate revitalisation programme. The iconic cable car attraction completed an extensive 10-month restoration and refurbishment project in mid 2010 and has achieved remarkable results in boosting visitor numbers, making it “Singapore’s Most Popular Attraction 2011″ as awarded by IAAPA, the International Association of Amusement Parks and Attractions.

Just like SCC, the re-designed logo is lively and fun. Splashed with warm and vibrant colours, showing the outline of a cable car, the logo conveys the vitality of the family-friendly attraction.

“A ride on the Singapore Cable Car today is different from being just a mode of transport to Sentosa as it was 38 years ago. Our new modern metallic cable car cabins have 360-degree panoramic windows offering unobstructed views of Singapore’s Southern precinct. Passengers arriving at The Jewel Box can also choose to relax and dine at five distinctly different epicurean dining venues or book an exclusive Sky DiningTM experience,” Mr Chan Chee Chong, General Manager of Mount Faber Leisure Group, which manages SCC.

“As conveyed through the colours and vibrancy of our new logo, we constantly endeavour to provide a myriad of new and exciting experiences which makes our attraction a top destination in Singapore.”

In celebration of its new logo launch, SCC conducted a roadshow at Imbiah Lookout on Sentosa from 11 – 12 May where the public received complimentary give-aways just by taking a simple photo! They also won free cable car rides and exclusive discounts at post-roadshow activities – an online colouring contest and a car decal giveaway. Fans of SCC signed up for The Jewel Membership Card to enjoy a host of benefits such as unlimited complimentary cable car rides, free admission to the Cable Car Museum, and discounts off The Jewel Box dining venues and retail shops.

The new logo also marks the introduction of new initiatives aimed at injecting more entertaining and creative elements to entice local and foreign visitors. These include the World’s First Angry Birds cable car ride and carnival taking place from June to December 2012. In partnership with the creator of the successful game, Rovio Entertainment, the collaboration promises to bring the Angry Birds pandemonium onboard Singapore Cable Car and The Jewel Box with exciting monthly themed events.

In the past year, Singapore Cable Car introduced new leisure bundles such as the Bejewelled Tours package which offers cable car riders a comprehensive attractions and VIP entertainment experience with priority entry at all attractions on Sentosa. Other tie-ups were also introduced to enhance the value of family packages and repeat visits, including thematic cable car experiences such as the Sky Art Gallery 2011.

Grey’s TVC for WSH aims to put a stop to personal safety assumptions

Grey shares its latest TVC spot developed for the Workplace Safety Health Council Singapore (WSH).

The 45-second spot launched late last month aims to change employer and employee mindsets on personal safety issues at the workplace. The television commercial was directed by one of Singapore’s acclaimed directors, Royston Tan, of local movie hits 881 and 12 Lotus.

The TVC runs on local free-to-air channels, cable television and in cinemas.

To view the spot, visit:http://www.youtube.com/watch?v=xgtSwTrjv7w&feature=youtu.be

OMD Singapore Predicts the Future of Retail

OMD Singapore has provided a future forward peek into the dynamics of media and marketing pertaining to the retail sector titled ‘OMD Predicts’, a series of industry events that looks beyond today and anticipates what is around the corner to be better prepared in understanding media-usage related consumer behavior and trends.

The series is being brought to Asia Pacific for the first time, starting with several countries in the South East Asia region, including Singapore.

OMD Predicts Singapore captures the dynamic changes in the retail segment and how they could be harnessed to influence purchase decisions with the help of technology focusing on four key themes:
‘Omni-channel’ Retailing – merging the digital and physical worlds through technology
Personalization – driving relevance through better data management
From Transactional to Experiential – creating reasons to engage beyond sales
Driving loyalty – creating post-sale experiences

The conference, featuring speakers from OMD and Omnicom Media Group, provided insights and stimulating conversations on consumer trends and buying behavior in a bid to reveal the future role of media and communications in the retail industry. Key topic that were presented and discussed included:
1) Use of innovation in enriching the retail experience
2) How brands are activating sponsorships in-store to create excitement at point of sale
3) The role of consumer data in helping brands reach the right audience in the right context with the right message.
“OMD Predicts is our vision for the future of retail, a future that is not too far away. Innovation and technology are two key areas that are creating new dimensions in the retail environment and building relationships with consumers that go beyond just the transactions. The possibilities are exciting for any marketer and the opportunity is now,” Sony Wong, CEO, Omnicom Media Group, Singapore.

The conference was attended by over 100 delegates in the media, marketing and advertising industry.

Samsonite Black Label’s Integrated Ad Campaign Epitomises Extreme Durability

Strongest and Lightest 
Breakthrough

http://www.youtube.com/watch?v=iobaLiwVXtU&feature=youtu.be

Renowned for groundbreaking innovations, Samsonite Black Label’s new
six-week integrated ad campaign, aired in Singapore from 1 May, aims
to reiterate the superlative strength and lightness of the CURV®
technology used in its Cosmolite™ and Cubelite™ collection.

Seeing is believing!

Digital and Music Matters 2012 announces strongest and finest ever speaker line-up

Branded Ltd announced its strongest ever list of star-studded speakers for the upcoming Digital and Music Matters. Together with its music festival, Music Matters Live, the events will be held in Singapore from 22 to 26 May 2012.

Hosted at The Ritz Carlton, Millenia Singapore, Digital and Music Matters houses the industry’s elites and decision makers, and presents an extraordinary showcase of events pertaining to all that matters in music, entertainment, technology and media. Music Matters Live, held at Clarke Quay, Singapore and in partnership with SingTel, YouTube, Facebook and CapitaLand, will bring together local and international bands to gain new fans and be discovered.

Kicking off the week is Digital Matters, held in association with CASBAA, from 22 to 23 May. Digital Matters provides a platform for digital entertainment businesses to come together to share ideas, breakthroughs and successes that address the issue of monetisation of digital content.

Music Matters, held from 24 to 26 May, is a leading music industry event in the Asia-Pacific region that incorporates and energises the entire music business value chain from artist and managers to record labels, promoters and music publishers.

Into its seventh year, Music Matters will further scrutinise the challenges facing the global music industry and shine the spotlight on issues such as consumption of digital music, launching digital services in the fragmented Asian region and areas to consider when applying for new media licensing in Asia. With a strong focus on the Asian market, the conference will also drill down into growth regions in Japan, Korea, China and India, as well as zoom in on Indie music and the rise of music festivals in Asia.

For more information on the full line-up of speakers, please visit:http://www.allthatmatters.asia/music/2012/speakers For more information on Digital and Music Matters, please visit: http://allthatmatters.asia