“What Will You Do…If 10,000 Carrefour Customers Say No To Plastic Bags?”
Answering the call to join Singaporeans fight climate change,
Carrefour Singapore has stepped forward once again to support Earth
Hour 2012, pledging to raise funds amounting to $10,000 with all
proceeds donated to World Wide Fund for Nature Singapore (WWF) in
support of Earth Hour Singapore 2012.
In line with the theme for Earth Hour 2012, “I will If You Will”,
Carrefour Singapore will donate every dollar collected if 10,000
Carrefour customers say ‘NO’ to plastic bags. Customers who shop at
Carrefour are encouraged to choose an eco-bag over using a plastic
bag, for just a dollar. This challenge will commence from 29 March to
31 March 2012, between 7pm till closing. To spread the Earth Hour
2012 message and show its dedication to this environmental cause,
Carrefour stores at Plaza Singapura and Suntec City will not be
issuing plastic bags to shoppers during these three days.
“Earth Hour is more than just switching off our lights for an hour.
Daily actions are critical to reducing our impact on the environment.
WWF Singapore sees Carrefour’s ‘I Will If You Will Say No To Plastic
Bags’ initiative as a great way to encourage consumers to form a
regular, responsible habit. By choosing a reusable eco-bag over a
plastic bag, shoppers can help to minimize the use of plastic bags
which often end up in landfills, or littering our streets or seas,”
said Ms Lee Foong Leng, Director of Marketing & Corporate Relations,
WWF Singapore.
Stepping up its Corporate Social Responsibility initiatives, Carrefour
Singapore has up the ante on its efforts to reach out to more with its
social media activities. Carrefour Singapore has launched its “I Will
If You Will” Facebook Contest – which they believe will be an
effective catalyst for the public to think about how far and much one
would go to save the planet.
Spurring customers on towards fighting climate change through small
but daily actions, Carrefour Singapore has produced a video through
the efforts of its staff, customers and partners. This video sees nine
individuals who took up the challenge to say ‘NO’ to plastic bags
speak in nine different languages.
Fans on Carrefour Singapore Facebook page are also urged to actively
participate in getting their creative juices flowing to come up with
the most creative and environmental-conscious pledge. This contest
runs from 16 March and ends on 31 March 2012, with the top three
winners walking away with $500 worth of Carrefour Voucher. All entries
will be co-judged by WWF Singapore and Carrefour Singapore.
Last year, Carrefour Singapore pledged its support to Earth Hour 2011
by switching off all lightings at the rear areas of the store, as well
as its mall and store entrance façade lights for an hour on 26 March
2011. Members of the public will once again see Carrefour Singapore’s
initiative to support Earth Hour 2012 as they switch off the stores’
back offices & store entrance façade lights on 31 March 2012 at
8:30pm.
Join Carrefour Singapore by clicking on the Facebook logo or visit
www.facebook.com/carrefour.sg
Video link: http://www.youtube.com/watch?v=svLOYR3F5Cg
Carrefour Earth Hour Campaign: http://www.carrefour.com.sg/shop/earthhour2012/
