Samsonite has upped the glam factor for its business collection with its new advertising campaign “Chauffeur”. Targeting business travellers, the ‘sexy’ campaign with the tagline “Life in Control” featuring the sleek sophisticated Quadrion Pro collection, reiterates Samsonite’s position as the ultimate travel companion for business executives, with a perfect blend of style, practicality and functionality, ensuring busy executives arrive in control and ready for business.
The two-month long campaign encompassing print and outdoor advertising kicks off this month. Print advertisements will run in The Business Times, The Edge Singapore, as well as various premium male lifestyle publications. The campaign’s outdoor advertising includes strategically placed pillar wraps at Orchard MRT and creatives at prominent locations around Singapore Changi Airport, including digital advertising at Terminal 3 Silver Kris Lounge.
“This advertising campaign will portray Samsonite’s Business collection in a whole new light. Our Business collection embodies Samsonite’s signature functionality and durability, while injecting an element of fashion. We want our business clients who travel frequently to always arrive in style and this is vividly reflected in the new campaign”, Mr Frantz Braha, Vice President, Samsonite South East Asia.
The “Chauffeur” campaign was conceptualised by JWT Shanghai.