By James Chen, AdLib Contributor-at-large
Julian Persaud, Managing Director of Southeast Asia Sales and Operations oversees sales, marketing and partnership development in the region. Research has shown that 85% of consumers turn to the Internet to research products before buying them. Yet, only 6% of total ad spend is spent online, and much of this has to do with unfamiliarity in using certain platforms and payment systems.
Google is set on changing this scenario by working on new ad formats to include display and mobile ads, and spicing up search ads to make them more engaging. For 2011, it will encourage advertisers to think about three things. First, punch up their text ads with images, video and other new ad formats. Second, go local with their ads and point their users to more specific links instead of just a general website. Third, extend their ads to mobile devices. With smartphones flying off the shelves, smart advertisers are already building mobile ads into their media plans.
AD-LIBRARY SINGAPORE 