By James Chen, AdLib Contributor-at-large
Singapore Press Holdings
For Geoff Tan, Senior Vice President, Head – Strategic Marketing, Marketing Division, 2011 is the definitive “year of the cross”. This is not surprising as he has been actively involved in evangelizing the SPH “cross-media” thrust to the ad fraternity at large under a brand ideology entitled “SPH IS ON”. This speaks of a customer-centric solutions-based discipline where advertisers connect with their targets via SPH’s extensive arsenal ON-PRINT, ON-LINE, ON-AIR, ON-MOBILE, ON-SCREEN, and ON-GROUND options.