Ministry of Education launches first co-created commercial in Singapore‏

Ministry of Education launches first co-created commercial in Singapore
based on a real life story.

Following Teacher’s Day 2010, creative agency UP launched a portal
(iremembermyteacher.com) inviting stories from the public about
teachers who have made a difference to them in their lives.

The aim was to produce Singapore’s FIRST co-created commercial based on
a real life story. The portal received some 400 stories from which 20
entries were selected. This was further shortened to five stories from
which the final
commercial was produced as MOE’s marketing campaign for 2011/2012.

The 3min commercial titled ‘Mrs Chong’ was shot by Royston Tan and aired
on 30th January on Ch5 and CNA (you may have seen the feature on Mrs
Chong in ST). Cable and movie screenings will commence this CNY
weekend.

In case you missed it, here is Mrs Chong
<http://www.upandup.com.sg/tv/Mrs%20Chong.mov>, brought to you by
creative agency friends at UP.

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Top 10 Local (Singapore/Malaysia) & Top 10 International Television Commercials Of Viewers’ Choice 2010 Revealed

The results are out! 20 finalists will now vie for viewers’ favourite local and international television commercial of 2010 during the voting period 1 February to 18 March 2011.

More than 5,000 television commercials were entered for the competition and 210 respondents took part in an auditorium survey conducted by Media Research Consultants Pte Ltd. The respondents were selected according to the demographic ratios representative of the Singapore population.

 The top 10 local (Singapore/Malaysia) commercials (in company name, alphabetical order) are:
L1  Canon Singapore Pte Ltd (Canon EOS 550D DSLR) – Fascinate the World
L2  Centre for Enabled Living Ltd – Test
L3  Health Promotion Board – Ah Kong
L4  Ikano Pte Ltd (IKEA Singapore) – Chinese New Year
L5  Ministry of Community Development, Youth & Sports – Filial Piety
L6  National Environment Agency – Do Not Litter
L7  National Security Coordination Secretariat (National Security Awareness) – Be As One
L8  Promote Mandarin Council (Speak Mandarin Campaign) – Noemie
L9  Singapore Kindness Movement – Mega Ambush
L10 Singapore Telecommunications Limited – Dating

The top 10 international commercials (in company name, alphabetical order) are:
G1  Carlsberg Singapore Pte Ltd – Probably the Best Goal Celebration
G2  Coca-Cola Far East Limited (Coca-Cola) – Brrr
G3  FedEx – Laddie
G4  Fujifilm (S’pore) Pte Ltd (Fujifilm Camera) – Fuji Z800 Camera
G5  LG Electronics Singapore Pte Ltd (LG Washing Machine) – LG Steam Washer
G6  Moh Seng Marketing Pte Ltd (Calbee Jagabee) – Picnic Date
G7  PepsiCo International Pte Ltd (Pepsi-Cola) – Oh Africa 2010
G8  Sealy Asia (S) Pte Ltd (Sealy Mattress) – Anaesthetist
G9  Taiwan Visitors Association – Welcome 2 Taiwan
G10 Tourism Australia – There’s Nothing Like Australia

From 1 February to 18 March 2011, viewers can vote via SMS for their favourite local and international television commercials and stand to win the top prize of $10,000 cash. This year, all votes will be eligible for the lucky draw. In previous years, only votes for the winning television commercials stood a chance at the lucky draw.