By James Chen, AdLib Contributor-at-large
Banyan Tree Holdings (Hotels and Resorts)
Banyan Tree has close to 30 resorts and hotels, 65 spas, 80 galleries and 3 golf courses catering to the high end market.The group is at the crux of a breathtaking expansion blueprint, poised to increase their rooms inventory to almost double by the year 2013.But that’s not all, the Singapore-grown Hospitality Brand is looking to embark on a large-scale exercise to revitalise several of its properties, including Angsana Bintan and Banyan Tree Phuket.
These are indeed very exciting times for the group, as they embark on an era of unprecedented growth, with massive expansion plans and major refurbishments. This strategic move will definitely place Banyan Tree Holdings Limited amongst the upper echelons of the luxury travel market, both in terms of market share and properties owned/managed.
Arthur Kiong, Managing Director, Hotel Operations (Asia Pacific) & Group Marketing Services, is in charge of hotel operations for Banyan Tree and Angsana branded hotels in Asia Pacific, and oversees all operations.