By James Chen, AdLib Contributor-at-large
Edelman Digital Asia Pacific
In the next 12 months, Edelman will invest significantly to increase its production capability, especially in the area of social networking applications and games. Its clients are fighting a war for talent across most of the region – so another significant area of investment is people who can consult on employee hiring and retention strategies via social channels – this is potentially huge.
Over the past five years, John Kerr – Regional Director, has built Edelman Digital into an award-winning, multi-million dollar, regional social media marketing firm. Staffed by a team of 50, with specialties in digital strategy, online research, online communities and social content, it drives measurable outcomes within branded online communities that number over two million Asian Facebook fans alone. As it gets harder and harder to cut-through online, great conversational content becomes even more valuable.