Picture: Dan Paris
The Integer Group is opening offices in key markets across Asia Pacific to serve its existing network client base and capitalize on the growing demand for its global shopper marketing capability. It launches with brand-name clients Insurance Australia Group, Procter & Gamble, Pacific Brands, GlaxoSmithKline, MARS and Michelin. Led by Dan Paris in the newly created position of Regional MD, it is a promotion from Paris’ current position as Managing Director of TBWA\Group Singapore, a role he has embraced since 2006. The Singapore office will serve as a hub for The Integer Group.
“There is no question that there has been a tremendous shift in the way clients are looking at their spending, particularly in media,” says Dan. “Shopper Marketing has evolved into a powerful new philosophy for clients, to not only tap into a whole new arena of insight this discipline presents, but also to place a fundamental consumer role
across all their main spending. It is fast becoming the future methodology for consumer engagement and I am delighted to be leading this initiative to forge the growth of this discipline for our network and clients.”
Keith Smith, President of TBWA Group International comments, “Since The Integer Group became part of the TBWA Group in 2006, we have seen tremendous appetite from key clients for the smart, upstream, strategic shopper thinking that The Integer Group brings to our network. Asia is on the threshold of leading the way globally in innovative marketing solutions and I am delighted that we are assembling a tremendous team to build this network from ground up.”
About The Integer Group
The Integer Group (www.integer.com) is one of the world’s largest promotional, retail and shopper marketing agencies, and a key member of Omnicom Group Inc. Integer creates strategic marketing solutions for clients in categories that include retail, beverage, packaged goods, telecommunications, home and shelter, automotive aftermarket, and power sports.
Join the conversation on shopping culture and brand strategy at www.shopperculture.com
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