Launching the biggest marketing campaign in the brand’s history
Tomorrow 16th March, adidas unveils its latest global brand campaign showcasing adidas’ distinctive presence across different sports, cultures and lifestyles, fusing the worlds of sport, music and fashion. Captured in their natural, authentic surroundings, brand ambassadors – from football stars Lionel Messi and David Beckham to NBA star Derrick Rose and pop icon Katy Perry to the adidas skateboarding team – show that when you love your game, whatever the game, you put your all into it.
“In the past ten years we have successfully extended the adidas brand into three powerful sub-brands with adidas Sport Performance, adidas Originals and adidas Sport Style. Now we are proud to be able to show the breadth and depth of the adidas brand in one global brand campaign,” explains Erich Stamminger, member of the Executive Board responsible for Global Brands.
‘all adidas’ is the biggest campaign ever executed. Its creative concept brings together the diversity of the brand under one strong roof. From the court to the catwalk, the stadium to the street, it is giving an authentic statement with credibility only adidas has.”
“This campaign captures the very essence of adidas. The all-embracing passion for the love of the game is the connection we have with our consumers. As an athlete, you go all out to surpass your limits. As an artiste, you go all out to break new ground. As a fan, you go all out to support your favourite team. And as a brand, we go all in to support you in what you love,“ Marcus Chew, adidas Senior Manager, Brand Communications and Sports Marketing, SEA.