Yesterday, for the first time in Asia, all three local operators –
SingTel, StarHub and M1 – collectively announced the adoption of a
common brand called ‘Connecting Tones’.
‘Connecting Tones’ is a music ringback tone service offered by all
three operators, which allows a user to replace the standard dialing
tone so their caller hears music tracks while waiting for their call to
be answered. Previously known by names such as Bye-Bye-Ring-Ring, Call
Tones, Colour-Me-Tones and ringback tones, the new Connecting Tones is
a consistent brand identity for this popular mobile value-added service
which mobile operators and record labels in Singapore can actively
promote and market to all mobile users.
SingTel, StarHub and M1 have created a common access mode for all
customers – a single short-code SMS number ‘2277’ to facilitate
selection and purchase of Connecting Tones music tracks via the
respective operator’s music stores.
To mark this unprecedented launch of the Connecting Tones brand, all
three operators have launched the Connecting Tones logo that
encapsulates the ability for users to express their personality,
individuality and lifestyle by making a connection to their callers