Leo Burnett Singapore worked with WWF to develop the 60+ iPhone app –
in the vein of gowala or foursquare – inspiring action by providing a
list of easy-to-do acts that users could do to help the planet. After
taking part, users could check-in their actions right away, earning
themselves achievements which could then be shared among their friends
on their social networks.
Individual and global contributions can be tracked – leading to an
Earth Hour that truly goes beyond borders, as well as the single hour.
The next phase will see the addition of gamecentre support to promote
this and to encourage more competition among friends.
The entire design of the app is also an act of going beyond the hour
with the entire interface created out of discarded cardboard boxes and
paper. Everything is drawn by hand – even the badges are hand-sewn.
Check it out at :