Winners were determined by the most number of public votes received for
their television commercials. The top two winners (local and
international) each bagged the top prize of $50,000 worth of airtime to
be used on Channels 5, 8, U, Channel NewsAsia, okto, Suria and
Vasantham.
Over 5,000 television commercials were eligible for Viewers’ Choice
2010, and the top 20 finalists were shortlisted by a panel of over 200
survey respondents, representative of Singapore’s demographic ratios.
Their television commercials were subsequently launched to the public
via MediaCorp platforms including television channels and websites,
TODAY, 8 Days and i-weekly on 1 February 2011. The voting campaign
conducted via SMS lasted seven weeks up till 20 March 2011. This year,
all votes were eligible for the grand prize of $10,000. In previous
years, only votes for the winning television commercials stood a chance
at the lucky draw.
Following seven weeks of intense voting via SMS, the results of
Viewers’ Choice 2010 were finally in. It was a close fight and the
eventual top three winners for the local category are:
· Winner: Ministry of Community Development, Youth and Sports –
Filial Piety
· First runner-up: Promote Mandarin Council for Speak Mandarin
Campaign – Noemie
· Second runner-up: Canon Singapore Pte Ltd for Canon EOS 550D
DSLR – Fascinate The World
The top three winners for the international category are:
· Winner: PepsiCo International Pte Ltd for Pepsi-Cola – Oh
Africa 2010
· First runner-up: FedEx– Laddie
· Second runner-up: Carlsberg Singapore Pte Ltd for Carlsberg –
Probably the Best Goal Celebration
The finalists for the Local (Singapore/Malaysia) Category (in company
name, alphabetical order) are:
L1 Canon Singapore Pte Ltd (Canon EOS 550D DSLR) – Fascinate the
World
L2 Centre for Enabled Living Ltd – Test
L3 Health Promotion Board – Ah Kong
L4 Ikano Pte Ltd (IKEA Singapore) – Chinese New Year
L5 Ministry of Community Development, Youth & Sports – Filial
Piety
L6 National Environment Agency – Do Not Litter
L7 National Security Coordination Secretariat (National Security
Awareness) – Be As One
L8 Promote Mandarin Council (Speak Mandarin Campaign) – Noemie
L9 Singapore Kindness Movement – Mega Ambush
L10 Singapore Telecommunications Limited – Dating
Finalists for the International category (in company name &
alphabetical order) are:
G1 Carlsberg Singapore Pte Ltd (Carlsberg) – Probably the Best
Goal Celebration
G2 Coca-Cola Far East Limited (Coca-Cola) – Brrr
G3 FedEx – Laddie
G4 Fujifilm (Singapore) Pte Ltd (Fujifilm Camera) – FujiZ800
Camera
G5 LG Electronics Singapore Pte Ltd (LG Washing Machine) – LG
Steam Washer
G6 Moh Seng Marketing Pte Ltd (Calbee Jagabee) – Picnic Date
G7 PepsiCo International Pte Ltd (Pepsi-Cola) – Oh Africa 2010
G8 Sealy Asia (S) Pte Ltd (Sealy Mattress) – Anaesthetist
G9 Taiwan Visitors Association – Welcome 2 Taiwan
G10 Tourism Australia – There’s Nothing Like Australia
AdLib congratulates all Winners and Finalists!
AD-LIBRARY SINGAPORE 