Moove Media, Singapore’s leading Outdoor Advertising Transit operator,
has entered the Australian market.
The business operates under the name ‘Moove Media Australia’ with its
office HQ located at Suite 104, 15 Belvoir Street, Surrey Hills,
Sydney. Jayne Kwek, CEO of Moove Media, heads the organisation with
John Williams as Deputy CEO for Australia.
John has 26 years’ advertising media and outdoor experience,
particularly in bus advertising across 11 countries. He is the former
Business Development Director for Buspak and APN News and Media. Under
John’s leadership, the team of up to 20 staff will tap and reach into
the Sydney market via the Westbus Fleets.
The establishment of the Australian office means Moove Media clients in
both countries are able to cross sell their products. Jayne Kwek, CEO
of Moove Media Singapore says, “There is a need out there where
advertisers today are looking for cross country product bundling to
reach a wider audience.”
As part of its rollout into the Australian market, Moove Media has
secured advertising rights from Singapore’s ComfortDelGro Cabcharge Pty
Ltd to advertise on buses across, Hillbus. Westbus and Hunter Valley
buses in NSW, Australia. Mrs Kwek states, “With Moove Media’s extensive
reach of more than 1,100 buses, we can now reach commuters travelling
for work and play.”
