Discovery Channel has a weekly reach of more than 58 million, beating
all other competitor channels combined in January and February 2011,
leading by 22% among all Cable Viewers, 21% among PMEBs, and 18% among
Affluent Adults as shown by Peoplemeter data. This marks a 7% growth
against 2010 for the channel, maintaining its lead.
Tom Keaveny, Executive Vice President and Managing Director, Discovery
Networks Asia-Pacific, “The results reinforce Discovery Channel’s
leadership as the number-one international channel in Asia Pacific, and
underscores its appeal to our target audiences. In 2011, we will
continue to provide our viewers, advertisers, and affiliates the best
in high-quality programming with compelling, relevant and engaging
First launched in Asia Pacific in 1994, Discovery Channel remains the
flagship channel in DNAP’s portfolio of seven entertainment brands,
providing the highest quality non-fiction programming that offers
viewers an engaging lineup of entertainment, science and technology,
ancient and contemporary history, adventure, cultural and topical
Currently distributed to over 176 million homes, Discovery Channel was
named ‘Cable & Satellite Channel of the Year’ at the 2010 Asian
Television Awards. Globally, Discovery Channel is one of the world’s
most widely distributed television brands, reaching 397 subscribers in
more than 180 countries in 42 languages.
Congratulations from AdLib!