G2 Japan ‘Kick Ass Hall’ campaign for Diesel Japan

Simply hilarious, the ‘Kick Ass Hall’ campaign by G2 Japan for apparel
company Diesel Japan had everyone rolling with laughter with its
‘stupid’ portrayal of its sneakers. Using human ‘assers’ as kicking
targets, this innovative campaign successfully leveraged social media
channels to create a massive buzz which later drew tremendous public
attention to the actual ass kicking event.

Please view the campaign trailer here :
http://awards.greygroup.jp/kickass/

This campaign has, to date, recorded tremendous success and is
predicted to be one of Grey Group’s biggest award winners this year.

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