The Association of Accredited Advertising Agents Singapore (4As) has
appointed Nara Chia as its new Executive Director, taking over from
Chua Bee Hong who has stepped down to join the private sector.
Nara works closely with the executive committee to expand on 4As’
objectives – elevating the stature and prominence of Singapore’s
advertising and marketing communications industry, while acting as the
collective voice of the industry, and nurturing upcoming advertising
talent and creativity. She will represent the 4As in related industry
bodies, and government-led industry councils/panels at both national
and international levels.
A seasoned new media professional, Nara brings with her a wealth of
experience in developing and growing opportunities in this
fast-evolving industry, while maintaining close relations with key
stakeholders, media owners and government bodies.
Undergoing a massive revamp, the association has also renewed its
secretariat team. Welcoming Nara and the new team on board, Theodore
Choo, President of 4As, says “Much good changes are happening within
the 4As as we revamp the association while continuing to work closely
with our members, and key stakeholders to champion causes that impact
the advertising industry. We believe that with Nara’s background and
support of the new team, the association is well-placed to grow to the
AdLib congratulates Nara, the 4As and looks forward to meeting the new
team very soon!