JWT Singapore is helping Pizza Hut celebrate their 30th anniversary
with a comprehensive advertising campaign around the restaurant chain’s
newly launched dine-in menu, which was introduced on 11th April,
expanded to include new appetizers : Cheesy Mushrooms and Bruschetta
with Tomatoes; a new Western Favourites category including Hut’s
Chicken Steak and Beefy Delight Wrap; new drinks and desserts such as
the pizza-based Choco-Berry Banana.
To communicate the new variety of menu options, an integrated campaign
was launched around the concept of “Change”. Change, because Pizza Hut
has established itself as top-of-mind for quality pizzas over the past
30 years, and it was necessary to create a huge impact in the minds of
consumers that Pizza Hut can now be associated with a greater variety
of food. Hence, the idea of change takes centrestage in the TVC, OOH
and launch print ads, with the TVC demonstrating a cheeky and
unexpected side of the changes taking place in Pizza Hut.
The campaign launched only yesterday, April 14 and included TV, press,
outdoor and digital banners which run through till June 2011. Look out
for upcoming meal deals and promotions that give customers an extra
reason to try Pizza Hut’s new offerings.
Juliana Lim, Marketing Director of Pizza Hut, “The 30th Anniversary
Menu Revamp ads reflect the restaurant’s dedication to continuously
re-invent itself to stay relevant with today’s customers.” Angus
Fraser, MD JWT Singapore: “It has been extremely fulfilling to be part
of this key milestone for our client and their brand. The campaign, led
by Creative Group Head Ed Cheong, was strategically spot-on to bring
the message of change across in a creatively impactful and engaging
Pizza Hut first expanded its menu offerings in 2009, when it introduced
a range of pastas with great success. The new menu options are the
chain’s next step in offering more food choices to make Pizza Hut
top-of-mind for any casual dining occasion.
In tandem with the new menu, Pizza Hut Singapore will be revamping
their website, giving it a new look and feel to enhance user
experience. The chain is also introducing a cheery new staff uniform
Can’t wait to try the new menu! Is Pizza Hut gonna invite AdLib’s
Editor to do a food review, I wonder?
– ‘Macho Man’:https://www.yousendit.com/download/UFh2UWV1ZDViV3p2Wmc9PQ