JWT Singapore has been appointed the creative agency on MediaCorp’s
new Over-The-Top (OTT) service.
In January this year, MediaCorp announced plans to introduce the
Internet Protocol television service in the second half of 2011. The
name ‘OTT’ refers to the fact that the service allows people to view
programmes and content in addition to what’s available through their
traditional TV service. It will be delivered over broadband connection
and available on multiple screens including TV sets, PCs, tablet
devices and mobile phones.
The assignment will see JWT creating the advertising campaign for the
launch of OTT, which will use a full mix of TV, online, print, and
outdoor elements.
Speaking on the win, Angus Fraser, JWT Singapore Managing Director
states, “MediaCorp is at the forefront of innovation with OTT. We are
proud to be in the privileged position of introducing a groundbreaking
service with them. The win was truly a group effort and the result of
a solid team of talented individuals that we have built up over the
past year. JWT is in this partnership to create a big idea with mass
appeal and instant memorability for a service that is redefining the
way we consume information and entertainment.”
JWT will begin working on the campaign right away with an expected
roll out later this year.
