Call for award entries begins with fighting fish
Back for its 10th year with a fighting theme, the Crowbar Festival
2011 organised by the Association of Accredited Advertising Agents
Singapore (4As) will take place from 1st to 5th August 2011. The
festival consists of the Crowbar Awards, the 48-Hour Challenge and a
Crowbar Seminar, cumulating in the Crowbar Awards Show Night.
To kickoff the official start with the call for award entries, a full
length shelf of fighting fish in glass jars were installed in select
locations such as creative education institutions, graduation shows
and design bookstores in April. Arts and design students were urged to
initiate the ‘fight’ by pulling out the Crowbar entry card
strategically positioned between the jars.
This year’s Crowbar Awards will be co-chaired by Pann Lim and Jonathan
Yuen from Kinetic Singapore. Heads of Jury will include Thomas Yang
from DDB Singapore, Larry Peh from &Larry, Ivanho Harlim and Royston
Entries close on 18 May for Film, and 20 May for the remaining disciplines.
Main supporters for the festival include Alice, Colourscan,
DesignSingapore, Kinetic Singapore, MakeStudios, Nanyang Polyechnic,
Ngee-Ann Adelaide Education Centre, RJ Papers, Singapore Press
Holdings, and Tan Chin Tuan Foundation.
Since its inception in 2001, the Crowbar Awards has been a tradition
for local arts and design students hoping to make a mark and establish
a path into the much exclusive design community. Each year,
advertising, design, interactive, photography and film students
compete to submit their best
works to be critiqued by much respected gurus in their field, knowing
that the rewards are beyond the cash prize and the full-size crowbar
In recent years, the awards have attracted entries beyond borders. In
2010, the awards attracted 1,000 entries from 39 schools across the
globe,spanning countries including New Zealand, Shanghai and Germany.
“The fighting theme is very appropriate for Crowbar. The Show is now
internationally recognised and one of the very few shows in the world
catering to young talents still in school. Thus, these talents are
fighting to be recognised and acknowledged as the best in their field.
It’s also a platform to showcase their abilities and skills to
potential employers.” Theodore Choo, 4As President.
“Each year, there are only a handful of good job openings in this
highly competitive advertising and design industry and Crowbar is the
students’ opportunity to break into it. This is platform for them to
showcase their talent, pluck up courage and be open to judgment by
industry veterans as well as their peers,” added Pann & Jonathan who
conceptualised this year’s fighting theme.