Technology Allows Users to Find, Discuss &
Follow their Favourite TV Programmes
Yahoo! Inc. has acquired IntoNow, a platform and companion TV
application based on real time indexing that deepens the connection
between audiences, television content and advertisers. IntoNow has
indexed more than five years of US based television programming,
creating a rich database to build video discovery and programming
experiences, with the ability to identify content down to the airing,
episode and timing as well as provide programme information and links
associated with it, all within a matter of seconds.
“Relying on social channels as a means for discovering content —
whether it’s on a PC, mobile device or TV – is rapidly on the rise.
IntoNow’s technology combines the ability to check-in to what a
consumer is watching, engage in conversations and find related
content,” said Bill Shaughnessy, SVP of Product Management
and Product Marketing at Yahoo!. “The IntoNow application the
team has built clearly demonstrates opportunities the technology
presents across Yahoo!’s network, especially in regard to our video
content, search, mobile and Connected TV experiences. We are
excited to have the IntoNow team join Yahoo! as we continue to
build on these experiences.”
The addition of IntoNow enables Yahoo! to provide enhanced media
experiences and video programming, bolstering its social engagement
across the network on all screens. IntoNow users are able to easily
engage with friends around the shows they enjoy most, helping people
discover new shows, discuss favourites with friends and provide
recommendations on what is currently airing based on their interests.
The application is also integrated with Facebook, Twitter, iTunes and
Netflix to enable more sharing and information gathering.
Financial terms of the transaction were not disclosed