Carlsberg has taken their ‘step up and do the right thing’ mission to
another level with a noble, giant undertaking to ‘clean up’ Mt Everest.
A joint initiative with Gorkha Brewery in Nepal, this civic mission has
the express purpose of preserving the rich biological diversity of
Nepal’s Sagarmatha National Park – which has suffered large amounts of
rubbish due to increased visitorship over the years.
Carlsberg Singapore sponsored five heroes to take part in the first
phase of this momentous enterprise, which saw other members from the
region as well as Roy Bagattini, Senior Vice President of Carlsberg,
making up the 11 expedition ember who set out on 20 May 2011.
The five secret heroes’ identities were revealed with much fanfare a
week before their departure. They include 21 year old blogger cum
bodybuilder Lai Wee Kiat, who operates popular fitness and lifestyle
blog Fabodylous.com; Kuek Ziyi, an inline skating champion instructor
who was on FHM’s top 100 sexiest women list. Also in the group are two
staff members from Carlsberg Singapore – June Lee and Samuel Chen; as
well as Deva Vellu, a Public Relations professional from Communications
Way to go, Carlsberg!