Clear Channel Rebrands and Announces OOHPIA 2011
Clear Channel’s 2011 major rebranding efforts kicked off on 3rd May
with a series of e-teasers prior to the launch, followed by pro-active
agency and client presentation visits. Amidst the on-going rebranding
activities on various channels, 26th May saw Clear Channel hosting its
first major event after the rebrand.
The Out-Of-Home Planning and Innovation Awards (OOHPIA), previously
known as Poster Challenge, opened with a speech from the CEO of Clear
Channel Singapore, Mr Adam Butterworth, who presented changes in line
with the rebranding, namely the new brand positioning of Clear Channel
International and Clear Channel Singapore.
The awards presented at OOHPIA saw campaigns taken from April 2010 to
March 2011 engaged in a fierce competition. After two rounds of voting,
the winners were determined by the highest vote count in their
respective categories. Voters, advertisers, media agencies and creative
agencies were present. Having picked their favourite, most inspiring
campaigns, they were excited at the grand unveiling, further hyped up
by local comedian and entrepreneur Ms Irene Ang.
The awards presentation saw five categories up for grabs.
1) My Favourite Poster by Asia Pacific Breweries, Kinetic/ Mindshare
and Iris Experience for the Heineken campaign.
2) Best Use of Multiple Clear Channel Formats, the campaign whose
clever use of multiple formats such as 6-sheets, 12-sheets, Media
Portal and/or Sky Bulletin successfully reached different audiences
with varying messages and visuals to the corresponding formats. The
award was won by Carlsberg Singapore, OMD and Euro RSCG for the
Carlsberg Pimp My Party campaign.
3) Best Delivery of Create & Collaborate, the inspiring campaign
whose use of innovations that are relevant to the brand and Out-Of-Home
raised eyebrows and created waves. Sponsored by 3Di Singapore, the
campaign was won by NTUC Income Insurance Co-operative, Kinetic/ Maxus
and BBH for the NTUC Income Retirement campaign.
4) Media Planner of The Year, sponsored by Coca Cola Singapore,
rewarded an adaptable, creative and strategic thinker with an uncanny
knack of bringing in fresh and exciting ideas to clients. The award was
won by Ms Anna Lai, from OMD.
5) Campaign of The Year, sponsored by Kinetic Worldwide, rewarded
the finest Out-Of-Home advertising campaign that made best use of media
and creative execution. The best of the best campaigns of the year was
Heaven & Earth Western Tea campaign, won by Coca Cola Singapore,
Kinetic/ MEC and Euro RSCG.
Held at Velvet Underground on 26th May, close to 300 guests attended