Organised by the Association of Accredited Advertising Agents Singapore
(4As), the Singapore Media Awards (SMA) returns for its 7th year with
Ms Leela Nair, Managing Director of MindShare Singapore, at the helm
with a tongue-in-cheek controversial campaign conceptualized by J.
Walter Thompson (JWT).
4As is accepting advertising campaign entries for 21 awards, including
single Media and Specialist Campaign categories, Special Achievement
Awards (SAA) and the prestigious Media Agency of the Year, and Grand
Prix for the overall best media campaign. Closing dates are 27th June
for SAA nominations and 4th July 2011 for single Media and Specialist
Judged by renowned industry veterans from among agencies and clients,
winners will be revealed at the Awards Gala Night on 2nd September
2011. Main sponsors and supporters include ACP Magazines, AdLib, Alice,
CNN, Dow Jones, JWT, MakeStudios, Mediacorp, Moove Media, Starhub,
Singapore Press Holdings, and The Edge.
“The use of media is a very critical and strategic element of any
advertising campaign. Formulating the best media strategy involves an
amalgam of understanding the business objectives, campaign concept,
target market and all mediums available, while managing media budgets
(often tight ones!) SMA recognises this and rewards both teams and
individuals who have demonstrated excellence in developing and
delivering highly effective and innovative thinking towards successful
media campaigns.” President of 4As, Ted Choo.
“SMA celebrates outstanding work, great thinking and the skillful blend
of art and science to create powerful and accountable media solutions
for clients. These awards are critical for our industry as they provide
a platform to formally recognise great talent in Singapore. I am
confident that this year we will see a calibre of work that further
raises the bar and showcases the brilliance of our people.” Leela Nair.
About The Singapore Media Awards :
First launched in 2005 and the first of its kind locally, the SMA
honours the achievements made by media professionals and puts emphasis
on the crucial function the media plays in contributing to the success
of advertising campaigns. Till today, the award continues to be coveted
within the media industry, both as a symbol of excellence and a
benchmark of distinction, with more than 400 guests from advertising
and media agencies together with client marketers and media owners
attending the annual gala event.