Fulford Public Relations will now tackle the issue of Child Abuse,
having been appointed by the Ministry of Community Development, Youth
and Sport’s (MCYS) Rehabilitation, Protection and Residential Services
Division for an eight-month project.
The primary scope of this project will involve the agency leading a
consortium of partners, reaching out to schools as part of a public
education outreach targeting children 7 to 12. In addition to its
primary function of communicating key activities to key stakeholders,
the public and media, Fulford PR will also be coordinating the overall
project with creative agency TMP Worldwide, theatre company The
Necessary Stage, research agency Asian Strategies and event managers
“At Fulford PR, we believe in the importance of public outreach
projects such as this in helping to foster a more compassionate
society. This is an opinion shared by our partners as well, and we are
glad to have been appointed by MCYS to undertake this project.” Linda
Fulford, MD, Fulford Public Relations.
This further bolsters the agency’s government portfolio, having
previously worked on three MCYS accounts – the highly successful
Marriage and Filial Piety campaign, supporting creative agency Leo
Burnett; and a project with the ministry’s Work-Life Effectiveness
initiative – as well as a year-long retainer with the Ministry of
Manpower handling their Work-Life Harmony campaign.
Congrats from AdLib!