TBWA\Shanghai has won a three-way pitch to cement its position as the lead agency for Pernod Ricard China’s Ballantine’s whisky brand.
The agency has been charged with executing a new strategic and creative direction for the brand.
“Ballantine’s is an iconic brand and we are absolutely thrilled be able to develop some great work over the coming months,” Ian Thubron, Group President, TBWA\Greater China.
“The TBWA\ team put forward a pitch-winning strategy and a great creative idea,” commented Pierre Berard, Marketing Director of Pernod Ricard China. “They appreciated the great depth and potential of Ballantine’s. This is a very exciting new dawn for the brand.”
TBWA\Shanghai represents an additional four Pernod Ricard China brands: Absolut, Royal Salute, Helan Mountain and Martell.