comScore Japan KK, a wholly owned subsidiary of comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the latest insights into mobile usage inJapanfrom its comScore MobiLens product. The report found that Google Android led as the top smartphone platform in March 2011 with 4.6 million users, more than doubling its subscriber base from December 2010. Apple ranked second with 3.9 million mobile subscribers inJapan.
Smartphone Landscape by Platform
In March 2011, more than 9.7 million people owned smartphones inJapan(defined as those phones that use the Google, Apple, Microsoft and other platforms), an increase of 71 percent from September 2010, as smartphone adoption continues to accelerate inJapan. The surge in smartphone adoption during the past six months has been led by Android devices, which has increased its installed base by nearly 3.8 million users while the market as a whole has grown by 4.1 million users.
Google Android led as the top smartphone platform in March 2011 with 4.6 million subscribers, more than doubling in just the past three months. Despite giving up its #1 position, Apple still grew 17 percent in the past six months to 3.9 million mobile subscribers.
The two leading platforms accounted for 87 percent of the smartphone market inJapan.