MediaCorp swept a haul of 21 awards at the PromaxBDA World Gold Awards 2011, the Magnum Opus Awards and the APEX Awards for Publication Excellence. It won 19 awards at the 2011 PromaxBDA World Gold Awards held in New York City on June 30. This annual international award honours the best in promotion and marketing as well as best design work from companies or individuals which have been broadcast/published or released worldwide. Notable wins include Channel 5, 8 and U’s wins for their promotional efforts across an integrated platform which included the use of social media and interactive marketing.
The award also proved to be a windfall for Channel U, who registered its biggest win ever at the award. Pang Siew Moi, Executive Vice-President, Channel U, says “Channel U’s strategy was to focus on out-of-the-box solutions and consistent execution. This dedication has been rewarded. Riding on this year’s success, the Channel U team will create more exciting and innovative campaigns that will attract new audiences”.
On its print platforms, MediaCorp’s Customised Publishing division received two honours. At the Magnum Opus Awards, Contact South East, a title published for the Southeast Community Development Council (CDC) won Bronze for Best Public Service Series or Article Print/Newsletter, and Xtra-hyper, a title published for Ngee Ann Polytechnic, Singapore (NP) was given Honourable Mention for Best All Around School/University Publication. The Magnum Opus Awards is the leading custom media awards recognising excellence in editorial, design and strategy for organizations using print and online publications as well as social media in their content marketing efforts.
At the APEX Awards for Publication Excellence, HIGHWAY, a title published for the Automobile Association of Singapore (AAS), was awarded the Most Improved Magazines & Journals.
Speaking on the wins, Jessie Sng, Managing Director, Publishing, MediaCorp said, “These awards put MediaCorp’s custom titles in a well deserved spotlight. It attests to the standards delivered to our clients. We will continue to pursue award-winning quality in our titles”.