QRBoards provide customized digital ads with interactivity and
targeted content benefiting both consumers and advertisers. Such
benefits can be instantaneous, for example consumers can download a
coupon and redeem it immediately, they can also locate the closest
store for samples, register events in their calendar and share brand
promotions and tips on social media.
QRBoard is a new way of advertising making its way in public restrooms
and lift lobbies to engage people by letting them scan the embedded
barcode – known as QR code – established in countries like Japan and
very well received in Singapore with its tech savvy population.
It is the first mall in Singapore to provide interactivity at this
level. MOSAIC plans to expand the number of QRBoards to other
lifestyle venues including malls, museums, shopping centres,
restaurants, clubs and other public venues.