Nedap Retail brings social media together in the store
Nedap Retail’s interactive mirrors have been tweeting for some time. Recently they were tied into Facebook as well. Want to know what your friends think of your outfit? With the press of a button on the mirror you can instantly publish a photo of yourself so everyone can respond to your new look via the popular social network medium.
The interactively communicating Tweet Mirror from Nedap Retail is rapidly gaining popularity in fashion stores at home and abroad. Growing numbers of retailers are discovering the appeal of this innovative product that not has a high fun factor, but with its interactive functionality perfectly reflects this new shopping era. A touchscreen and internet connection allow you to communicate in realtime via Twitter and now Facebook as well.
The Tweet Mirror was praised for its advanced capabilities immediately upon its introduction last year. The global association for Marketing At Retail (POPAI) honoured Nedap Retail with a digital award for the mirror in the category Best Interactive. The mirror had previously won the Retail Technology award in the category Best Customer Experience, granted by the international EHI Retail Institute.
The Tweet Mirror is available in 10 different language versions and is currently installed in stores in the Netherlands, Belgium, Germany, Italy, Austria, Switzerland, Norway, Australia, India and China.
About Nedap Retail
Nedap Retail is a specialist in the area of smart and sustainable solutions for store management and security. It operates worldwide and collaborates with major international brands in the important market segments fashion, supermarkets and hypermarkets, and health and beauty shops. The systems are future-proof (RFID-ready), cost saving and environmentally friendly due to their low power consumption. Nedap N.V. was founded in 1929 and has been publicly listed since 1947.