Aktiv Digital, pan-regional online media sales house appointed by RockYou®, social gaming company, as its exclusive APAC sales partner
The partnership will help extend RockYou’s social advertising platform to leading advertisers in one of the fastest growing digital markets in the world. Its titles include the award-nominated Gourmet Ranch™ and the celebrated Zoo World™ franchise, set to be a hit with advertisers in the region. “RockYou is pleased to align ourselves with a partner of Aktiv’s calibre. With our focus on building premier social gaming experiences for players around the globe, we are thrilled to bring new brand marketers into our games. Aktiv has the focus on the APAC region to help advertisers take advantage of this tremendous opportunity.” Brian Brownie, Sr. Director of RockYou
Through the Rock You platform, Aktiv will be offering targeted IAB display advertising and interactive video products across games on the world’s leading social entertainment destination. RockYou is one of the world’s top 25 Facebook app developers, based on the latest MAU stats from appdata.com. With more than 300 million hours of game play and 8.5 billion display impressions every month, RockYou’s award winning ad platform offers one of the highest value per engagement in the social media business.
Global brands such Coca-Cola, Unilever (Sunsilk), Nokia and Reckitt Benckiser (Dettol) among others are already enjoying the benefits of engaging Facebook apps and games users through the RockYou social platform. “The RockYou platform enables us to provide the best of both worlds to our FMCG clients: the demographic targeting options unique to Facebook and the rich engagement of Display, Rich Media, and brand integration within apps and games. Aktiv’s Social Platform has proven to be an effective way of reaching our target audience time and again.” Jonathan Joson, Strategic Planning Director, Media Contacts Philippines
“We’re really excited about rolling out these truly unique video and engagement banner opportunities. It provides our agency partners inventory within the social media environment not available anywhere else and should be a real hit with FMCG advertisers and those looking for truly engaging ad placements.” Matt Sutton, CEO of Aktiv Digital.
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