Yahoo! Inc. and PropertyGuru yesterday announced a partnership that
will see the two publishers deliver premium property-related content
to over 17 million Unique Visitors across Singapore, Indonesia,
Malaysia and Thailand.
In this first-of-its kind content partnership, PropertyGuru will
deliver market intelligence, real estate news, expert views,
interviews and articles, as well as related content such as real
estate directories, upcoming events and mortgage guides on Yahoo! to
help regional users with their property decisions. The partnership
will drive additional traffic to both sites, as well as increase brand
awareness for PropertyGuru in the core property markets of the region.
The agreement will also allow Yahoo! to monetize allocated ad
inventories on PropertyGurus network.
Commenting on the collaboration, Managing Editor of Yahoo! SEA Alan
Soon said, “PropertyGuru’s content, combined with Yahoo!’s regional
audience and advanced targeting capabilities, will deliver the best
experience for online audiences. The partnership also strengthens
Yahoo!’s commitment to bring locally relevant editorial content to our
users and complements our news offering on Yahoo! News and Yahoo!
Finance with expert articles in the real-estate field.”
According to Steve Melhuish, Group CEO, PropertyGuru, the partnership
is a win-win opportunity for both parties, enabling readers to make
informed decisions about their most important investments.
“Property-related news, market intelligence, trends, tips and
techniques of investment, is a closely-watched topic in each of the
four markets. This partnership brings together the core strengths of
Yahoo!’s tremendous reach in Southeast Asia and PropertyGuru’s diverse
database and online tools.”
Following the launch, the two parties have agreed to explore
collaboration in other countries across Asia in the future.