Independent search marketing network, AdLux, has announced record advertising revenue for Q.2, 2011. The results follow the company’s proven success in Australia, driving quality website traffic and conversions for advertisers.
AdLux has reported an overall 38% revenue growth in Q.2 and results for the automotive sector have seen a massive 150% growth. Projected total revenue growth for the business over 2011 is forecast at 105%, up from 2010.
The steady revenue uplift has prompted an increase in headcount across the business and the recent expansion and relocation of both the Sydney Headquarters and the San Francisco-based engine room. The company’s launch into the South East Asia market earlier this year is steadily gaining momentum and traction with advertisers.
AdLux CEO, Nicholas Stavropoulos, says “We have experienced phenomenal results this year, in particular, during Q.2. Our advertisers are enjoying improved performance conversions and exceeding targets. To keep up with this rapid growth and demand, we identified the need to grow the business globally, increase headcount and relocate to larger premises in Australia and the US. We are geared up for some really exciting times as we continue to focus on growing our quality publisher base and continue to sign up and retain big brand names.”
AdLux Sales Director, Philip Mackertich says, “We have seen fast growth and retention of advertisers this year. We are continuing to see more and more big brands diversifying their search marketing campaigns and looking for a cost-effective and consistent traffic source that converts. As the search landscape is becoming more and more competitive, switched on advertisers and marketers are now looking towards alternative traffic sources to help meet their campaign objectives and maintain a competitive edge. The AdLux search network is now considered a necessary addition to the online strategy and marketing mix of many of the big brand names.”