McCann Worldgroup Indonesia, part of the world’s leading marketing network, yesterday announced that they have been awarded the Lafarge Cement account after a multi-agency pitch.
Lafarge is a world leader in building materials, employing over 19,000 people in APAC and quarrying and producing aggregates, gypsum and concrete across the region. The brief for McCann Worldgroup Indonesia is to create a clear identity and differentiation, in what is a very competitive marketplace, for the Lafarge Cement division based in Medan, North Sumatra.
Budi Dermawan, Marketing Director for Lafarge Indonesia, “Choosing McCann Worldgroup was clearly an easy decision for us. Through the pitch process, McCann demonstrated a deep understanding and interest in our business and the needs of the customers we work alongside. Their proposals provided a strategic platform that was both exciting and, we believe likely to be highly effective, so we look forward to a very fruitful working partnership”.
Michelle Ong, MD of McCann Jakarta, “McCann Worldgroup Indonesia agency is honoured to have the opportunity to partner a company with such a clear vision of their own business objectives that we are confident, with our support they will be one step closer to achieving. For us, this win symbolizes the result of the collaborative approach McCann Worldgroup offers to our clients helping them to transform and grow their business. The ideas we presented to Lafarge at pitch were fully integrated, proving that for McCann everything starts with an innovative, creative idea and then translates to excellence in performance.”
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