Moove Media, Singapore’s leading Out-Of-Home (OOH) transit operator,
has launched HTC’s Sensation phone campaign via wall murals by
displaying 55-inch wide multi-media entertainment widescreen displays
to commuters at Harbour Front NEL Station.
The 6-week OOH campaign provides commuters an unprecedented experience
of both visual and sound. The campaign is extended to pillars and
floor-stickers, creating a photo-taking frenzy among commuters as they
took time during their journey to view the stunning High Definition
displaying HTC’s Sensation phone features.
HTC’s newest multimedia Superphone, the HTC Sensation, will delight
customers with its unibody design and top of the range qHD
touch-screen, while its instant capture camera feature will woo any
avid photographers on the go. With the latest HTC Sense, customers can
be immersed in an interactive experience with ease, with top
entertainment wherever they may be.
Kathleen Goy, Marketing Communications Manager for HTC Singapore, says
“Moove Media has helped us reach our objective of engaging commuters
through a visually impactful and entertaining journey to promote brand
and product awareness of HTC’s Sensation phone.“
“Moove Media is proud to partner with HTC in delivering the phone’s
superior features and high resolutions display through our OOH
platform acting as a point of purchase while travellers are on their
way to the shops.” says Jayne Kwek, CEO of Moove Media.
Customers can now experience the ‘All new HTC Sensation’ Multimedia
Superphone at HTC’s authorised retail partner stores.