Yahoo! Labs is continuing its pioneering work in human social dynamics
and systems to investigate some of the most compelling and interesting
phenomena relevant to the science of the Web.
As experiment by Yahoo! Labs called Six Degrees in partnership with
Facebook tests the hypothesis that anyone in the world can get a
message to anyone else within just “six degrees of separation”.
With Six Degrees, the team is partnering with Facebook to see how
people are connected and share information, leveraging the Facebook
social graph to provide a granularity of insights previously difficult
to measure and quantify. The experiment kicked off this week and the
team expects to develop their insights and publish their findings in
peer reviewed academic literature over the coming months.
Understanding human networks and social sharing is an important part
of leading in the digital media space and will benefit Yahoo! in the
long-term.
The homepage for the experiment is :
http://smallworld.sandbox.yahoo.com/index.php?lang=en.
A brief history of the small world hypothesis, which was originally
formulated by sociologist/psychologist Stanley Milgram, :
http://smallworld.sandbox.yahoo.com/history.php?lang=en.
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