SMRT Media has been progressively launching digital products and continuously developing innovative solutions to execute impactful campaigns. Its stunning new digital screen in the heart of Raffles Place spans 2m tall by 5.8m wide, paired with two escalator lightboxes on each side. The digital screen is strategically located at one of the busiest routes leading into Raffles green. The usage of escalators along this route also translates into good dwell time, thus advertising messages cannot be missed. Its other key strength is the synergy of both traditional and digital mediums which aid to create a holistic ambient advertising impact.
Raffles Place has always been a high PMEB traffic station, due to the many office blocks surrounding the area. 50.75% of commuters alighting at Raffles Place belong in the 20 to 39 age group, of which 49% keep themselves updated with the latest technology trends and have a higher response to new innovations.
To date, it secured Starhub as a long term advertiser for this space.