Interesting findings from Bell Pottinger’s sentiment and thematic analysis of Social Media on the 2011 Presidential Elections looks at who is most “digital savvy” and themes upon which Singaporean netizens have framed the Presidential Elections. They conducted this analysis to gain meaningful insights on both candidates and voters digital behaviours and online public opinion.
Link to the Social Media release which went live yesterday – http://blogit.realwire.com/Social-Media-Findings-Reveal-Most-Digital-Savvy-Presidential-Candidate-and-Singaporean-Sentiments
Presidential Social Media Scorecard – what the presidents are doing online and their rankings on different platforms
President of Facebook Nation: Tan Jee Say – 10,500 Facebook “Likes”
President of App Nation: Tan Cheng Bock – Between 500 to 1000 installs on Android App; 4700 downloads on iPhone App
“Thematic Analysis” of the Presidential Election – Looks at the online chatter, what people are saying, what are the recurring themes and how constructive, positive or negative is the sentiment.
o Content and conversations about the Presidential Elections 2011 are positive and constructive
o There is a real confirmation that participatory politics and civic contribution to public discourse has become a permanent part of the electoral and political landscape in Singapore
Insights into online participation and opinions surrounding the election and the candidates themselves. The key themes from Twitter are:
o ‘Battle of the Tans’
o ‘Why I should be President’
o ‘Great Presidential Expectations’
Never has a presidential election been so media savvy and exciting! All will be revealed by Saturday night.