The Tourism Authority of Thailand is getting behind the “Chiang Mai Best Deals” campaign in an effort to encourage “green season” travel to northern Thailand, an ideal time to target Asian and South Pacific short-stay visitors to the region, especially young, Internet-savvy travellers looking for deals. Chiang Mai is the perfect place to go during the Green Season between May and October, when the typical late afternoon rains turn the newly planted ricefields a gorgeous, verdant green and the dramatic skies make for exquisite photo opportunities.
Independent travellers can create their own tours on the website, with an exciting new range of products and tour routes such as an adventure guide, a nature guide and a shopping guide. There is newly updated information on the site as well, including a schedule of events and festivals, and the latest currency and airline rates and timetables.
A series of 3-day, 2-night packages are being reduced by 15-20% with prices targeted at various market segments.
There are also more and more airlines serving Chiang Mai and the north of Thailand, presently numbering ten including Thai Airways International, Silk Air, Orient Thai, Air Bagan, Lao Airlines, China Eastern Airlines, Korean Air, Bangkok Airways, Nok Air and Thai Air Asia. Mr. Sansern Ngaorungsi, TAT’s Deputy Governor for International Marketing (Asia and South Pacific), gave the following details at a press conference announcing the promotion:
“This project is being organized by the TAT in cooperation with the Chiang Mai Tourism Business Association and over 180 local tourism partners. Visitors can book online through various websites and gain access to special benefits and offers with discounts of up to 50%. TAT is expecting at least 50,000 visitors from Asia and the South Pacific region to take advantage of this campaign. It is designed to be easily bookable by the growing number of online-savvy young people, especially those seeking to get away for short weekend-breaks.”
This is very much in line with the national economic development plan that aims to reduce imbalances between Thailand’s different regions; and it will provide a much needed to boost to the low season incomes of many small businesses. As Chiang Mai continues to develop its unique brand of artistic, cultural, historical, and wellness tourism, it is important to promote and broadcast these changes through as many channels as possible, especially the newer social media channels and online travel websites that a younger generation of visitors is turning to more and more.
For further details, please go to www.chiangmaibestdeal.com, www.tourismthailand.org and www.chiangmaigrandsale.com