JCDecaux Singapore to conduct first Cinema Advertising Research in Singapore

JCDecaux Singapore will be conducting an extensive study to address the unique consumer research needs of the cinema media industry. Research results will be released in October this year.

The study is launched in conjunction with HTC’s Sense campaign in JCDecaux cinemas islandwide, a unique platform to launch a product. HTC’s campaign aims to promote positive movie-watching etiquette and demonstrate their ‘Flip to Silence’ technology in a relevant cinema setting. The partnership will help bring their message to life, and help HTC evaluate the effectiveness of their cinema advertising campaign.

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