now TV is launching now Entertainment Channel (Ch.102), a new self-produced interactive channel with a unique concept and an attractive combination of entertainment programming. From September 12, customers can watch entertainment news, reality TV shows, feature stories, interviews and exciting variety shows on now Entertainment Channel. In addition, customers will be able to participate from home in selected interactive programmes, for example by using the now TV remote control to vote for the best entertainment anchor in the Channel Entertainment Officer Contest. As with many other popular programmes, the channel will also be available to PCCW customers through other platforms of our unique quadruple-play service, including PCCW mobile, now.com, and eye multimedia device. Ms. Janice Lee, PCCW's Managing Director of TV & New Media, says, "now TV is committed to bringing the best programme line-up to viewers in Hong Kong. nowEntertainment Channel not only carries the hottest entertainment news in town, our unique interactive capability allows viewers to directly participate in the programmes. Since the debut of now Business News Channel in 2006, we have launched more than 20 self-produced channels, covering news, sports, music and general entertainment. We are excited that this new self-produced entertainment channel will continue to strengthen the overall now TV content lineup, offering more quality choices to our viewers." Mr. Ho Lai-chuen, TV & New Media's Executive Vice President and General Manager of Production, says,"We have made great effort to produce high quality entertainment programs tailored for Hong Kong. now Entertainment Channel has also combined creativity and technology to give viewers a new TV experience."