Emirates NBD Strengthens Brand Presence Globally

 – with top marketing and branding awards

~ Wins Asia’s Best Brand title at 2011 CMO Asia Awards for Excellence in Branding and Marketing
~ Named Marketing Department of the Year at 2011 International Business AwardsSM
~ Bank’s “Truth and Reality” Campaign recognised as  Distinguished Honoree        

Singapore, September 21, 2011: The international expansion strategy at Emirates NBD, a leading bank in the Middle East, has begun to show results with the bank’s marketing and branding campaigns receiving international acclaim from globally renowned award programmes, according to an announcement from the bank.

Emirates NBD was named Asia’s Best Brand at the 2nd CMO Asia Awards for Excellence in Branding and Marketing 2011, held earlier this year in Singapore. The only bank from the UAE to win an award from amongst entries from 25 countries in the Middle East, Asia and Asia-Pacific, Emirates NBD was also recognised at the event as the “Best Employer Brand.”

Brian Shegar, General Manager and Head – Asia Pacific, Emirates NBD, who received the award on behalf of the bank, said: “On behalf of Emirates NBD, it gives me great pleasure to accept this award of Asia’s Best Brand.  It is indeed gratifying that the effort and resources invested in establishing our brand has been duly recognised and we thank the CMO Council for this award.”

‘Asia’s Best Brand,’ award is conferred on manufacturers and companies of outstanding consumer products and focuses on the company brands and trademarks. Emirates NBD was awarded the title based on the mind, market and commitment share of the brand among consumers in the specific product category. This accolade was achieved based on the brand’s strength in consumers’ minds, the brand’s ability to encourage buying behaviour, as well as actual buying behaviour.

Emirates NBD also won the top award for ‘Marketing Department of the Year’ at the eighth annual International Business Awards 2011, also known as the Stevies®. In addition, the bank was recognised as Distinguished Honoree in the category of Communications or PR Campaign of the Year, for its prominent ‘Truth and Reality’ brand campaign.

“By focusing efforts in each area of our unique 360 degree marketing programme, we have succeeded in communicating our new brand value proposition of an enriched banking experience to our customers,” said Vikram Krishna, Head of Group Marketing, Emirates NBD. “These international awards are a tremendous achievement for the bank, and recognise the hard work and dedication of our teams who have succeeded in scaling great heights in the short lifespan of our brand.”

Honourees at The Stevies® were determined through two rounds of judging by 10 specialised committees and close to 200 professionals worldwide, who participated in the judging process. Emirates NBD’s trophy-winning nomination was for building the leading banking brand in the UAE through an innovative 360 degree marketing approach, which encompasses eight distinct fields. These include consumer insights, product innovation, internal branding, brand activation, events & sponsorships, local area marketing, digital marketing and communications.

Headquartered in Dubai, Emirates NBD is the largest financial services provider in the UAE. It is fast expanding its presence in regional and international markets with dedicated offices in Saudi Arabia, London and Singapore. The bank was also lauded for its PR/marketing initiatives at the Middle East focused Arab Achievement Awards, when it won top award for Best Marketing/PR Company.

About Emirates NBD
Emirates NBD is a leading banking Group in the region. The Group has a leading retail banking franchise in the UAE, with over 133 branches and over 750 ATMs and SDMs.  It is a major player in the UAE corporate banking arena and has strong Islamic banking, investment banking, private banking, asset management and brokerage operations. 

The Group has operations in the UAE, the Kingdom of Saudi Arabia, Qatar, Singapore, the United Kingdom and Jersey (Channel Islands), and representative offices in India and Iran.

The Group is an active participant and supporter of the UAE’s main development initiatives and of the various educational, environmental, cultural, charity and community welfare establishments.

For more information, please visit: www.emiratesnbd.com

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The Body Shop(R) launches the iButterfly Asia iPhone app‏

In three days, The Body Shop®  will be launching the iButterfly Asia
iPhone app, turning all its stores islandwide into virtual aviaries.

This is the first time that iButterfly Asia ‘flutters’ into Singapore,
following recent successes in Tokyo and Hong Kong. The campaign will
be running from 23 September to 16 October, coinciding with the beauty
brand’s 35th birthday celebrations.

Designed to engage audiences and capture/reach out to potential
consumers via paper-less ‘coupon entertainment‘, the object is to
catch butterflies – each containing a variety of discount coupons,
product giveaways and beneficial content— seen through the iPhone‘s
camera viewfinder by swinging the iPhone like a butterfly net, and
then put them in a collection. Once users capture their butterflies,
they will be able to redeem them for free prizes and great discounts
off products at any The Body Shop® outlet.

The beauty of this tool – a proprietary innovation developed by Dentsu
– is that consumers can decide when and where they wish to collect
promotional offers and information with each butterfly being unique to
The Body Shop® brand.

Throughout the campaign period, consumers will be able to catch these
butterflies using their iPhones and take advantage of iButterfly
Asia-exclusive offers, including 10 grand prizes of $500 worth of The
Body Shop® products. These special edition butterflies will make
appearances throughout the campaign.

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SPIKES ASIA 2011 FESTIVAL – ShortListing of Finalists Announced

PRINT, OUTDOOR, MEDIA, DIRECT, PROMO & ACTIVATION, DESIGN, PR, RADIO, DIGITAL, MOBILE AND FILM
Spikes Asia Advertising Festival has revealed the first 11 of 14 shortlists in the categories of Print, Outdoor, Media, Direct, Promo & Activation, Design, PR, Radio, Digital, Mobile and Film from a record 3,647 entries submitted this year.

The following number of entries have made it through to the shortlists:
Print – 71
Outdoor – 79
Media – 70
Direct – 42
Promo & Activation – 50
Design – 35
PR – 30
Radio – 24
Digital – 52
Mobile – 15
Film – 50

55 jury members are currently in Singapore judging the best creative advertising and communications from Asia Pacific. The winners of the Spikes Asia Awards will be announced at the much anticipated Awards Ceremony taking place tonight at the Esplanade Theatre in Singapore.

The Festival began on Sunday afternoon with seminars from Coca-Cola, CASBAA and Cheil Worldwide whilst yesterday had already seen Yahoo! and JWT take to the stage. The rest of the day saw a further 10 seminars and 3 workshops from the likes of Campaign Asia Pacific, DDB and Renren. The Festival programme continued well into the night with Networking After Dark; an evening of fun, networking and drinks with the offices of JWT, Lowe Asia Pacific, McCann Worldgroup, Ogilvy & Mather and Starcom MediaVest opening their doors to registered delegates.

The Young Spikes Integrated Competition kicked-off with teams having to create an exciting and eye-catching campaign in just 48 hours for the Singapore Red Cross and the Young Spikes Media Competition also started with teams creating an innovative media strategy for the Breast Cancer Foundation. Competitors will present their submissions to dedicated juries before the winners are honoured on stage with their gold medals at the Awards Ceremony.

Up to date information on the Festival and details of shortlists and winners as they are announced can be found at http://www.spikes.asia/winners/2011.