In three days, The Body Shop® will be launching the iButterfly Asia
iPhone app, turning all its stores islandwide into virtual aviaries.
This is the first time that iButterfly Asia ‘flutters’ into Singapore,
following recent successes in Tokyo and Hong Kong. The campaign will
be running from 23 September to 16 October, coinciding with the beauty
brand’s 35th birthday celebrations.
Designed to engage audiences and capture/reach out to potential
consumers via paper-less ‘coupon entertainment‘, the object is to
catch butterflies – each containing a variety of discount coupons,
product giveaways and beneficial content— seen through the iPhone‘s
camera viewfinder by swinging the iPhone like a butterfly net, and
then put them in a collection. Once users capture their butterflies,
they will be able to redeem them for free prizes and great discounts
off products at any The Body Shop® outlet.
The beauty of this tool – a proprietary innovation developed by Dentsu
– is that consumers can decide when and where they wish to collect
promotional offers and information with each butterfly being unique to
The Body Shop® brand.
Throughout the campaign period, consumers will be able to catch these
butterflies using their iPhones and take advantage of iButterfly
Asia-exclusive offers, including 10 grand prizes of $500 worth of The
Body Shop® products. These special edition butterflies will make
appearances throughout the campaign.