Adds Friends as Social Editors of Yahoo! News
Yahoo! puts friendly faces front and centre on Yahoo! News and IntoNow
from Yahoo!, for social content discovery and expression on Yahoo! and
Facebook, a new way to discover and connect with the world’s most
popular content. Beginning with Yahoo! News in the U.S., with more
than 80 million unique monthly visitors*, and IntoNow from Yahoo!, the
mobile app to discover and discuss TV shows, Yahoo! is putting
people’s friends front and center to usher in an innovative way of
connecting around content socially.
It marks a new phase in Yahoo!’s relationship with Facebook and a
milestone in Yahoo!’s strategy to infuse increasingly social and
personalized experiences across the company’s global portfolio of
premier digital media content.
“The world’s most interesting content and editorial is on Yahoo!, and
now more than ever our audience looks to their friends for inspiration
on what to read and watch from our vast network,” said Blake Irving,
chief product officer, Yahoo!. “Through our seamless integration with
Facebook, we’re promoting your friends to the status of social editors
on Yahoo!, making it simple to let your friends guide you to more
stories, shows, and information than ever before.”
Discover and Connect Around News and Express What You’re Into on TV
The new Yahoo! News friends’ activity feature lets people discover and
connect around the news and information they are enjoying on Yahoo!
seamlessly through updates on Facebook. A straightforward opt-in
process launches people into the immersive social experience:
Control What You Share – By opting-in to the new feature, people can
see their Facebook friends’ and the recent articles they’ve read.
People’s activity will also be featured back on their Facebook profile
as it happens. It’s easy to turn it on and off and delete items.
You on Yahoo! News – a lightweight dashboard that provides a clear
view into activities.
Your Friends’ Activity – Shows Facebook friends and what they’re
reading in a new “facebar”
Your Friends’ Tab – For friends who have also opted-in, displays the
articles they’ve recently viewed.
As part of the new social content experience, people will also be able
to feature their TV watching activity on IntoNow on their Facebook
profile. This content will appear on people’s profiles under “Most
Watched” and “Most Recently Watched.” People will also be able to
discover new content based on their friends’ activity.
“People have been sharing links to news articles with friends on
Facebook for years, and today Yahoo! is deepening its Facebook
integration to make social news even more seamless,” said Ethan Beard,
director platform partnerships, Facebook. “Using our new features,
Yahoo! is personalizing the news experience for readers, and giving
them new ways to express their favorite Yahoo! content on their
Facebook profile, and discover more relevant news though friends.”
The friends’ activity feature will be incorporated into other media
properties across the Yahoo! network and rolled out in additional
international markets in the coming months.
For more information on the Yahoo! News friends’ activity feature,
visit news.yahoo.com/activity-learn-more. For more information on
IntoNow from Yahoo!, visit intonow.com.
*comScore Media Metrix, June 2011