OgilvyOne was yet again the most highly awarded agency at the coveted ECHO awards show, hosted by the Direct Marketing Association (DMA) in Boston, USA.
The ECHOs are the “Oscars” of the direct marketing industry, honouring campaigns that excel in both creativity and effectiveness.
Of the 14 awards won, two deserve special mention. Ogilvy New York won the prestigious Board of Governor’s award for Strategic Innovation for IBM Watson, and OgilvyOne London picked up the Henry Hoke award, which honors excellence in selling, for the IBM Seer campaign. Both of these entries also won Gold and an additional three Silver and seven Bronze awards (see below for a complete list of winning campaigns).
2011 DMA Echo Award Winners
Special Awards
Henry Hoke Award
IBM “Seer 2.0”
OgilvyOne London, UK
Governor’s Award for Strategic Innovation
IBM “Watson”
Ogilvy New York, USA
GOLD
IBM “IBM Seer 2.0”
OgilvyOne London, UK
IBM “Watson”
Ogilvy New York, USA
SILVER
American Express Argentina “My Wish List”
OgilvyOne Argentina
IBM “Lotus T5”
OgilvyOne London, UK
Librerias Gandhi “The Last Book on Earth”
Ogilvy Mexico City, Mexico
BRONZE
Telia Danmark “Telia Flex – Service that Sells”
OgilvyOne Copenhagen, Denmark
American Express “American Express Digital Canvas”
OgilvyOne Toronto, Canada
American Express “American Express Gold Rewards Card Launch”
OgilvyOne Toronto, Canada
American Express Banking Corporation “Your Signature Is the Key”
OgilvyOne Gurgaon, India
MetLife “The Good For You Rate”
Ogilvy New York, USA
IBM “IBM Company Challenge”
Ogilvy Amsterdam, Netherlands
Green IT “Fortune Telling Book”
OgilvyOne Seoul, Korea
