Neil French is without a doubt one of the most inspiring and famous advertising copywriters ever lived and he has just published a book about his professional and personal life titled ‘Sorry for the Lobsters’.
According to his own confession, Neil French arrived in Singapore on the run from the British police and taxman. He stayed 25 years and what he did here changed advertising, first in Asia, then in the rest of the world.
It has taken Neil’s friends years to persuade him to write his memoirs. This book is the happy result. It tells of some of the best campaigns all those years ago. Woven in so very skilfully are stories from his personal life. And what stories! When you’ve been a bouncer, a matador, a pornographer, dated a Mafia’s don’s daughter then refused to marry her (and then) had a contract put out on you by a disgruntled, scorned girlfriend, you don’t frighten easily.
So, here it is at last. Neil French in his own words. Great ads, great stories, great fun~
And like everything the man writes, very very readable~